Singer Sung Si-kyung is making waves in the Korean alcohol industry!
His premium alcohol brand, ‘Kyung (璄)’, has achieved a remarkable feat with its ‘Kyung Takju Rose 12%,’ winning the grand prize in the Takju (Korean rice wine) category at the prestigious Korea Wine & Spirits Awards. This victory marks the third consecutive year that the ‘Kyung’ brand has received this esteemed award.
Previously, ‘Kyung Takju 12%’ secured the grand prize in both 2024 and 2025, its debut years. This year, ‘Kyung Takju Rose 12%’ takes home the honor for the first time.
‘Kyung Takju Rose 12%’ is a premium makgeolli crafted from 100% Korean rice, boasting a 12% alcohol content. It’s characterized by the rich texture of the rice and a delicate fruity aroma. Its subtle pink hue and refreshing scent make it a popular choice for the spring season, especially during the cherry blossom season, attracting considerable attention from consumers. This makes it the perfect choice for **Korean Rice Wine, Spring Beverages, and Makgeolli**.
Since its launch, ‘Kyung Takju 12%’ has consistently maintained a high customer satisfaction rating of 4.8 out of 5 stars on its official online store, with a high repurchase rate, solidifying its position as a favorite among consumers seeking **Premium Makgeolli Experiences**.
To celebrate this prestigious award, ‘Kyung’ brand is hosting a variety of customer appreciation events on its official online store. In celebration of the cherry blossom season, ‘Kyung’ is also partnering with five-star hotels near Namsan Mountain, including Banyan Tree Club & Spa Seoul and Fairmont Ambassador Seoul in Yeouido, along with top restaurants selling Kyung Takju, for special Kyung Choice collaboration events, offering **Exclusive Makgeolli Experiences**.
A representative from ‘Kyung’ stated, “The three consecutive Korea Wine & Spirits Awards are thanks to the customers who love ‘Kyung Takju 12%’ and ‘Kyung Takju Rose 12%’. We will continue to focus on taste and quality in our products and strive for overseas exports.”
The ‘Kyung’ brand is also preparing to launch ‘Kyung Soju 51%’ in April, drawing attention to the expansion of its brand lineup, targeting consumers interested in **Korean Spirits and Premium Soju**.
있다.
