Boy Group Member Brand Reputation Rankings – March 2026
The results of the big data analysis of boy group member brand reputation for March 2026 are in! Wanna One’s Park Jihoon took first place, followed by BTS’s Jimin in second, and BTS’s Jin in third.
The Korea Corporate Reputation Research Institute extracted 71,697,396 pieces of brand big data from 755 boy group members from February 14, 2026, to March 14, 2026, to analyze consumer behavior related to boy group member brands. This analysis created the brand reputation index using participation index, media index, communication index, and community index. This represents an 8.67% increase compared to the 65,978,643 pieces of boy group brand big data from February.
The brand reputation index is an indicator created through brand big data analysis, based on the finding that consumers’ online habits significantly impact brand consumption. Through the boy group member brand reputation analysis, it is possible to measure positive/negative evaluations, media interest, and consumer interest and communication volume for boy group member brands. The boy group member brand reputation analysis also included brand value assessment analysis that measured brand influence and qualitative evaluations from the brand reputation monitor. The brand reputation analysis included recommendation indicators with weighted values.
The top 30 boy group member brand reputation rankings for March 2026 are: Wanna One Park Jihoon, BTS Jimin, BTS Jin, BIGBANG G-Dragon, BTS Jungkook, Wanna One Hwang Minhyun, BTS V, BTS Suga, Wanna One Kang Daniel, EXO Baekhyun, BTS RM, BTS J-Hope, Wanna One Ong Seongwu, ENHYPEN Sunghoon, Super Junior Heechul, Super Junior Kyuhyun, Super Junior Siwon, EXO Kai, Highlight Yang Yoseop, TREASURE Bang Yedam, RIIZE Wonbin, Wanna One Kim Jaehwan, SHINee Minho, TVXQ U-Know Yunho, SHINee Key, SEVENTEEN Jun, TWS Dohoon, THE BOYZ Juyeon, WINNER Kang Seungyoon, and Wanna One Bae Jinyoung.
Wanna One’s Park Jihoon, who ranked first in boy group member brand reputation, had a brand reputation index of 12,995,107, analyzed with a participation index of 3,958,781, a media index of 1,732,406, a communication index of 4,083,499, and a community index of 3,220,421. Compared to the brand reputation index of 402,420 in February, this is a 3,129.24% increase.
BTS’s Jimin, in second place, had a brand reputation index of 5,012,359, analyzed with a participation index of 202,157, a media index of 203,270, a communication index of 2,655,193, and a community index of 1,951,739. Compared to the brand reputation index of 5,369,144 in February, this is a 6.65% decrease.
BTS’s Jin, in third place, had a brand reputation index of 3,603,550, analyzed with a participation index of 185,774, a media index of 187,102, a communication index of 1,658,691, and a community index of 1,571,983. Compared to the brand reputation index of 4,811,777 in February, this is a 25.11% decrease.
BIGBANG’s G-Dragon, in fourth place, had a brand reputation index of 3,169,185, analyzed with a participation index of 413,267, a media index of 377,139, a communication index of 1,019,529, and a community index of 1,359,250. Compared to the brand reputation index of 3,264,742 in February, this is a 2.93% decrease.
BTS’s Jungkook, in fifth place, had a brand reputation index of 2,793,294, analyzed with a participation index of 174,997, a media index of 175,538, a communication index of 1,314,098, and a community index of 1,128,660. Compared to the brand reputation index of 4,811,777 in February, this is a 41.95% decrease.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “In the brand big data analysis of boy group member brand reputation for March 2026, Wanna One’s Park Jihoon brand ranked first. Analyzing the boy group member brand category, there was an 8.67% increase compared to the 65,978,643 pieces of boy group member brand big data from February. Looking at the detailed analysis, brand consumption increased by 42.80%, brand issue increased by 4.55%, brand communication increased by 8.52%, and brand spread decreased by 0.40%.”
He added, “Wanna One’s Park Jihoon brand, which ranked first in boy group member brand reputation in March 2026, showed ‘melancholy’, ‘aura’, and ‘delicate’ highly in link analysis, and ‘discontinued’, ‘The Man Living with a King’, and ‘Yoo Hae-jin’ were highly analyzed in keyword analysis. The positive/negative ratio analysis showed a positive ratio of 94.25%.”
The top 100 brands in boy group member brand reputation for March 2026 are: Wanna One Park Jihoon, BTS Jimin, BTS Jin, BIGBANG G-Dragon, BTS Jungkook, Wanna One Hwang Minhyun, BTS V, BTS Suga, Wanna One Kang Daniel, EXO Baekhyun, BTS RM, BTS J-Hope, Wanna One Ong Seongwu, ENHYPEN Sunghoon, Super Junior Heechul, Super Junior Kyuhyun, Super Junior Siwon, EXO Kai, Highlight Yang Yoseop, TREASURE Bang Yedam, RIIZE Wonbin, Wanna One Kim Jaehwan, SHINee Minho, TVXQ U-Know Yunho, SHINee Key, SEVENTEEN Jun, TWS Dohoon, THE BOYZ Juyeon, WINNER Kang Seungyoon, Wanna One Bae Jinyoung, Highlight Yoon Dujun, BIGBANG Taeyang, EXO Suho, SEVENTEEN Mingyu, ATEEZ San, SEVENTEEN Hoshi, ASTRO Cha Eunwoo, Wanna One Ha Sungwoon, SHINee Taemin, Wanna One Yoon Jisung, Cravity Gunho, SHINee Jonghyun, WINNER Kim Jinwoo, RIIZE Sohee, EXO Sehun, TWS Shinyu, EXO D.O., BIGBANG Daesung, INFINITE L, GOT7 Jinyoung, TWS Jihoon, NCT Jaehyun, SEVENTEEN Wonwoo, TVXQ Changmin, Wanna One Park Woojin, Shinhwa Kim Dongwan, SEVENTEEN Jeonghan, NCT Taeil, Shinhwa Lee Minwoo, SEVENTEEN Woozi, NCT Mark, ENHYPEN Jungwon, SEVENTEEN DK, VIXX Ken, Wanna One Lee Daehwi, SHINee Onew, THE BOYZ Sunwoo, ENHYPEN Jay, Super Junior Sungmin, ENHYPEN Sunwoo, RIIZE Sungchan, SEVENTEEN Seungkwan, NCT Doyoung, SEVENTEEN S.Coups, ATEEZ Wooyoung, NCT Taeyong, NCT Sion, Wanna One Lai Kuanlin, Stray Kids Hyunjin, TOMORROW X TOGETHER Yeonjun, AB6IX Lee Daehwi, EXO Chen, NCT Riku, MONSTA X I.M, Highlight Lee Gikwang, TOMORROW X TOGETHER Soobin, NCT Jaemin, VIXX Hyuk, NCT Yuushi, THE BOYZ Younghoon, Cravity Joohyun, RIIZE Anton, ENHYPEN Heeseung, NCT Ryo, TWS Youngjae, TWS Kyungmin, ATEEZ Yunho, RIIZE Eunseok, Alphadrive1 Kim Gunwoo, and JYJ Kim Junsu.
