Drama Actor Brand Reputation Rankings – March 2026
Park Ji-hoon, Lee Jun-hyeok, and Shin Hye-sun topped the Drama Actor Brand Reputation Rankings for March 2026, according to big data analysis.
The Korea Corporate Reputation Research Institute analyzed 94,148,890 pieces of brand big data of 100 actors appearing in dramas aired from February 18, 2026 to March 18, 2026. The data was measured by consumer brand participation, media volume, communication volume, and community volume, and indexed by brand reputation algorithm. Compared to the 97,863,425 drama actor brand big data in February, it decreased by 3.80%.
The Drama Actor Brand Reputation analysis used brand big data analysis with participation index, media index, communication index, and community index. The brand reputation index is an index derived by extracting brand big data, analyzing consumer behavior with a reputation analysis algorithm, classifying it into participation value, communication value, media value, and community value, and weighting it.
Brand reputation big data analysis can measure positive and negative evaluations of a brand, media sources and interest levels, consumer interest and communication volume, community spread of issues, and reactions and popularity of content.
The top 30 Drama Actor Brand Reputation Rankings for March 2026 are: Park Ji-hoon, Lee Jun-hyeok, Shin Hye-sun, Moon Sang-min, Go Yoon-jung, Park Shin-hye, Kim Hye-yoon, Han Ji-min, Nam Ji-hyun, Ji Sung, Kim Seon-ho, Jin Se-yeon, Lomon, Lee Joo-bin, Park Jin-young, Lee Na-young, Ahn Bo-hyun, Yoo Ho-jeong, Bae In-hyuk, Park Sung-hoon, Chae Jong-hyeop, Jo Han-gyeol, Ha Yoon-kyung, Lee Gi-taek, Lee Si-a, Noh Jung-ui, Lee Jun-young, Kim Min-ju, Ham Eun-jung, Ryeoun.
Park Ji-hoon’s brand, which ranked first in Drama Actor Brand Reputation, was analyzed with a brand reputation index of 8,875,752, with a participation index of 2,916,083, a media index of 2,700,799, a communication index of 1,870,080, and a community index of 1,388,790.
Lee Jun-hyeok’s brand, ranked second, was analyzed with a brand reputation index of 3,654,437, with a participation index of 1,050,449, a media index of 1,022,484, a communication index of 935,010, and a community index of 646,494.
Shin Hye-sun’s brand, ranked third, was analyzed with a brand reputation index of 3,646,031, with a participation index of 918,403, a media index of 878,816, a communication index of 1,103,547, and a community index of 745,265.
Moon Sang-min’s brand, ranked fourth, was analyzed with a brand reputation index of 3,504,369, with a participation index of 899,870, a media index of 916,913, a communication index of 939,860, and a community index of 747,727.
Go Yoon-jung’s brand, ranked fifth, was analyzed with a brand reputation index of 3,485,913, with a participation index of 769,626, a media index of 777,791, a communication index of 1,469,548, and a community index of 468,948.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of the Drama Actor Brand Reputation analysis in March 2026, Park Ji-hoon’s brand was analyzed as number one. In the big data link analysis of Park Ji-hoon’s brand, ‘reverse running, spotlighted, and unprecedented’ were high, and in the keyword analysis, ‘Weak Hero, Yeon Si-eun, and school violence’ were high. In the positive/negative ratio analysis, the positive ratio was analyzed as 90.42%.”
He also analyzed, “Looking at the brand big data analysis of the Drama Actor Brand category in March 2026, it decreased by 3.80% compared to the 97,863,425 drama actor brand big data in February. Looking at the detailed analysis, brand consumption decreased by 0.10%, brand issue increased by 0.54%, brand communication decreased by 0.60%, and brand diffusion decreased by 12.51%.”
The Korea Corporate Reputation Research Institute (Director Koo Chang-hwan) analyzes brand big data to identify changes in brand reputation. This Drama Actor Brand Reputation Survey was conducted from February 18, 2026 to March 18, 2026, for Park Ji-hoon, Lee Jun-hyeok, Shin Hye-sun, Moon Sang-min, Go Yoon-jung, Park Shin-hye, Kim Hye-yoon, Han Ji-min, Nam Ji-hyun, Ji Sung, Kim Seon-ho, Jin Se-yeon, Lomon, Lee Joo-bin, Park Jin-young, Lee Na-young, Ahn Bo-hyun, Yoo Ho-jeong, Bae In-hyuk, Park Sung-hoon, Chae Jong-hyeop, Jo Han-gyeol, Ha Yoon-kyung, Lee Gi-taek, Lee Si-a, Noh Jung-ui, Lee Jun-young, Kim Min-ju, Ham Eun-jung, Ryeoun, Lee Sung-kyung, Choi Ji-soo, Lee I-dam, Go Kyung-pyo, Choi Jin-hyuk, Lee Il-hwa, Oh Hyun-kyung, Park Min-young, Jung Eun-chae, Park Hee-soon, Lee Seung-yeon, Oh Yeon-seo, Lee Chung-ah, Won Jin-ah, Park Ki-woong, Choi Jong-hwan, Hong Min-ki, Yoo Yeon-seok, Kim Seung-soo, Jung Hye-sung, Kim Tae-woo, Joo Yeon-woo, Wi Ha-joon, Hong Jong-hyun, Park Jin-hee, Lee Mi-sook, Fukushi Sota, Lee Si-woo, Ha Seung-ri, Park Seo-ham, Ryu Jin, Lee Jae-in, Baek Jin-hee, Geum Sae-rok, Yoon Seon-woo, Seo Hyun-woo, Han Ji-hyun, Kim Hee-jung, Kim Hyung-mook, Jo Joon-young, Kim Jung-hyun, Yeon Woo-jin, Hyun Woo, Park Eun-hye, Han So-eun, Jang Dong-joo, Cha Seo-won, Ha Jun, Yoo Soo-bin, Choi Won-young, Park Gun-il, Hwang Dong-joo, Choi Min-young, Sung Dong-il, Kang Seok-woo, Esom, Tae Won-seok, Nam Sang-ji, Kim Min-seol, Choi Woo-sung, Park Yu-ho, Choi Jae-sung, Shin Jae-ha, Kim Da-som, Park Cheol-ho, Kim Kyung-bo, Park Se-hyun, Son Byung-ho, Sung Yu-bin, and Kim Kyung-nam.
