K-pop group LE SSERAFIM has captivated global fans by releasing a compact version video and photos shot at the HYBE company building.
LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) unveiled the compact version video and photos for their 2nd full album, ‘PUREFLOW pt.1’, on the group’s official SNS at midnight on the 15th. This content marks the final release in the concept series, which began rolling out on the 12th.
The video was filmed throughout the HYBE building, starting with an elevator door opening and featuring the members moving between practice rooms, meeting rooms, and styling rooms. Combined with a hip background track and sophisticated direction, it exudes the vibe of a high-fashion film.
The group photos were taken in the company’s parking lot. This familiar space for the members was utilized as a unique setting for their new album’s visual content. The striking contrast between their bold styling and the underground parking lot location is evident.
Individual shots highlighted each member’s distinct personality. Kim Chaewon exuded a chic aura in the styling room, while Sakura posed against an office printer. Huh Yunjin wore beaded glasses and long nail art, and Kazuha performed a 180-degree leg stretch in an office hallway. Hong Eunchae lay on the floor, winking at the camera.
LE SSERAFIM’s 2nd full album, ‘PUREFLOW pt.1’, is set to be released on the 22nd at 1 PM KST. The title track is ‘BOOMPALA’. A portion of the song was previously revealed in the teaser video ‘Just BOOMPALA’, released on the 8th.
