BTS Jimin’s comeback stage is setting the internet ablaze, sparking an ‘initiation frenzy’ among new fans.
On the 21st, BTS showcased their 5th full-length album ‘ARIRANG’ with a comeback performance at Gwanghwamun Square. Jimin captivated the audience with his flawless live vocals and commanding performance, instantly taking control of the scene.
Following the performance, videos and images of Jimin on stage became a major topic on online communities and social media. Beyond the existing fanbase, he garnered attention from the general public (‘muggles’), proving his influence as BTS’s ‘initiation fairy’ once again.
Throughout the weekend, numerous SNS posts confirmed the explosive interest in Jimin, with people sharing conversations with family and friends: “Who is that yellow-haired guy who dances so well?”, “Jimin stands out the most and speaks so beautifully,” and “My colleague came to work and said, ‘That blonde guy was really good,’ and brought it up first.”
This reaction continues to spread organically outside the fandom, with comments like, “It’s the first time I’ve heard a non-fan say ‘Jimin’s dancing and face are crazy,'” and “It’s the first time I’ve received so many messages about Jimin from people around me.”
In particular, his long blonde hair and powerful performance are emerging as key topics from this stage. Jimin’s radically new long hair style is drawing admiration, with people saying, ‘Even his hair dances.’ This has naturally led to the spread of the keyword ‘Jimin Style’ and is even becoming a meme.
A fan-captured video of Jimin’s ‘MIC Drop’ performance, uploaded to SNS, surpassed 10 million views within two days of its release. Following this, videos reaching millions of views continue to surface, demonstrating how rapidly Jimin’s performance is spreading to the public.
Meanwhile, after completing their comeback stage on the 21st, BTS traveled to the United States on the 22nd. They held a Spotify collaboration event, ‘SWIMSIDE,’ in New York on the 24th (Korean time), and will appear on NBC’s ‘The Tonight Show Starring Jimmy Fallon’ on the 26th and 27th to perform their new song.
