February 2026 Advertising Model Brand Reputation Rankings
The results of big data analysis for advertising model brand reputation in February 2026 show that BTS ranked first, followed by IVE in second place and Lim Young-woong in third place.
The Korea Corporate Reputation Research Institute measured the brand reputation index for advertising models by analyzing consumer behavior using 35,152,936 pieces of advertising model brand big data collected from January 11, 2026, to February 11, 2026. The indices measured included participation index, media index, communication index, and community index. This represents a 22.73% increase compared to the 28,641,341 pieces of advertising model brand big data from January.
The brand reputation index is created through brand big data analysis, recognizing that consumers’ online habits have a significant impact on brand consumption. Advertising model brand reputation analysis can measure consumers’ relationships with advertising model brands, positive/negative evaluations, media interest, and the amount of interest and communication from consumers.
Advertising model brand reputation analysis analyzes the relationship between advertising model brands and consumers using a big data reputation algorithm, focusing on brands ranked highly in brand reputation. The detailed index for advertising model brand reputation includes weightings for advertising channels.
The top 30 advertising model brand reputation rankings for February 2026 are: BTS, IVE, Lim Young-woong, Son Heung-min, BLACKPINK, Lee Byung-hun, Yoo Jae-suk, Shin Min-a, Park Jung-min, Faker, Kim Jong-kook, Park Bo-gum, Son Suk-ku, Gong Yoo, Lee Joo-bin, aespa, Lee Chan-won, Kim Hye-yoon, ILLIT, Tak Jae-hoon, TWICE, Byeon Woo-seok, Um Tae-goo, Shin Dong-yup, Choo Sung-hoon, Kim Yuna, Sung Si-kyung, Kim Go-eun, Lee Soo-ji, and Jun Hyun-moo.
The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in advertising model brand reputation, was analyzed with a brand reputation index of 1,590,057, with a participation index of 72,112, a media index of 197,639, a communication index of 706,266, and a community index of 614,039. This represents an 86.76% increase compared to the brand reputation index of 851,399 in January.
The IVE (Ahn Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Lee-seo) brand, which ranked second, was analyzed with a brand reputation index of 1,469,888, with a participation index of 67,208, a media index of 187,849, a communication index of 657,669, and a community index of 557,163. This represents a 61.52% increase compared to the brand reputation index of 910,036 in January.
The Lim Young-woong brand, which ranked third, was analyzed with a brand reputation index of 1,272,569, with a participation index of 181,238, a media index of 289,449, a communication index of 487,448, and a community index of 314,434. This represents a 19.36% increase compared to the brand reputation index of 1,066,183 in January.
The Son Heung-min brand, which ranked fourth, was analyzed with a brand reputation index of 1,041,101, with a participation index of 88,335, a media index of 122,871, a communication index of 272,477, and a community index of 557,418. This represents a 49.58% increase compared to the brand reputation index of 696,039 in January.
The BLACKPINK (Jisoo, Jennie, Rosé, Lisa) brand, which ranked fifth, was analyzed with a brand reputation index of 1,010,136, with a participation index of 42,458, a media index of 96,599, a communication index of 258,751, and a community index of 612,328. This represents a 111.16% increase compared to the brand reputation index of 478,375 in January.
Koo Chang-hwan, Director of the Korea Corporate Reputation Research Institute, said, “As a result of the February 2026 brand big data analysis of advertising model brand reputation, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first. Analyzing the advertising model brand category, there was a 22.73% increase compared to the 28,641,341 pieces of advertising model brand big data in January. Detailed analysis shows that brand consumption decreased by 8.48%, brand issues increased by 0.79%, brand communication increased by 62.39%, and brand diffusion increased by 28.62%.”
He continued, “In the link analysis of the BTS advertising brand, which ranked first in advertising model brand reputation in February 2026, ‘collaborate, positive, increase’ were highly ranked, and in the keyword analysis, ‘Arirang, K-beauty, K-food’ were highly ranked. In the positive/negative ratio analysis of the BTS advertising brand, the positive ratio was analyzed as 92.57%.”
The February 2026 advertising model brand reputation survey was conducted through brand big data analysis of: BTS, IVE, Lim Young-woong, Son Heung-min, BLACKPINK, Lee Byung-hun, Yoo Jae-suk, Shin Min-a, Park Jung-min, Faker, Kim Jong-kook, Park Bo-gum, Son Suk-ku, Gong Yoo, Lee Joo-bin, aespa, Lee Chan-won, Kim Hye-yoon, ILLIT, Tak Jae-hoon, TWICE, Byeon Woo-seok, Um Tae-goo, Shin Dong-yup, Choo Sung-hoon, Kim Yuna, Sung Si-kyung, Kim Go-eun, Lee Soo-ji, Jun Hyun-moo, Lee Jun-ho, LE SSERAFIM, IU, Park Eun-bin, Lee Jung-hoo, Kim Jun-ho, Park Seo-joon, Choo Young-woo, Lee Seo-jin, Moon Chae-won, RIIZE, Lee Hyo-ri, Kim Dong-hyun, Jun Ji-hyun, Son Ye-jin, Lee Jung-jae, Kim Yoo-jung, TWS, SEVENTEEN, Kim Woo-bin, Jung Dong-won, Apink, BIBI, Kang Ho-dong, Han Ji-min, Kim Yeon-kyung, Hyun Bin, Seo Jang-hoon, Kang Daniel, Lee Young-ae, Song Ga-in, Young Tak, Lee Seung-gi, Kim Do-young, Taeyeon, Ma Dong-seok, Red Velvet, Seo Hyun-jin, Jang Yoon-jeong, Kim Jong-min, Won Bin, Ahn Jung-hwan, Jung Hae-in, YoonA, Son Na-eun, Cha Seung-won, Park Bo-young, Lee Kyung-kyu, BABYMONSTER, Jo Jung-suk, Park Jae-bum, Oh My Girl, Jo In-sung, Kim Hye-soo, NCT, Hwang Jung-min, Ryu Hyun-jin, Ji Ye-eun, Park Gun, Lee Dong-wook, Lee Joon-hyuk, Yoo Hae-jin, Song Ji-hyo, Lee Jung-hyun, Ryu Jun-yeol, Jung So-min, Park Hyung-sik, Lee Young-ja, Kim Hee-jae, and So Ji-sub.
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