As global superstars BTS gears up for their highly anticipated comeback live performance, Netflix, the streaming platform broadcasting the event, is opening a special communication channel for their dedicated fanbase, ARMY.
Starting early on March 21st, Netflix Korea launched a countdown video on their YouTube channel titled “Fan Waiting Room
Netflix announced, “This is the fan waiting room. Join Netflix in the waiting room as we count down to 《BTS Comeback Live: ARIRANG》, premiering exclusively on Netflix live at 8 PM on March 21st.”
Approximately 30 minutes before the BTS comeback live broadcast, over 7,000 fans were already accessing the countdown video. Global ARMYs filled the chat room with messages like “BTS,” “ARIRANG,” and “30 minutes left!” accompanied by a sea of purple heart emojis, demonstrating their excitement.
BTS held their “BTS Comeback Live: ARIRANG” in the Gwanghwamun Square area on March 21st at 8 PM KST. The performance was broadcast live to over 190 countries via global OTT platform, Netflix. The group premiered their new song “SWIM,” along with other new tracks, to the public for the first time.
“SWIM” is the title track from BTS’s 5th full-length album, “ARIRANG,” released on March 20th. This comeback marks BTS’s first new album in 3 years and 9 months, following their period of individual activities and mandatory military service.
At the “BTS Comeback Live: ARIRANG” pre-media briefing held on March 20th at Cinecube Gwanghwamun in Jongno-gu, Seoul, Garrett English, the PD who directed “BTS Comeback Live: ARIRANG,” stated that he focused on “the massive scale of the performance. It’s huge, creatively and operationally. Thanks to the collaboration between HYBE, BTS, and the Seoul Metropolitan Government, we were able to create the venue well.”
He also added, “Our challenge is to show how physically large this is while also showcasing the intimacy with BTS fans.” He continued, “We are trying to capture the close bond not only between the seven members but also with the fans. It will be a meaningful moment for us, for BTS, and for the fans.”
