– BLACKPINK Makes Highly Anticipated Comeback After 3 Years and 5 Months with Mini Album [DEADLINE]
– Mini Album Vol. 3 Released Today (27th) at 2 PM KST
– Features 5 Tracks Including Title Track ‘GO’, Showcasing the Musical Synergy of the Four Members
BLACKPINK (Jisoo, Jennie, Rosé, Lisa) is finally back!
BLACKPINK releases their 3rd mini album [DEADLINE] on the 27th at 2 PM KST. Following their large-scale world tour since last year, which expanded their global influence, this comeback, marking their first album as a full group in 3 years and 5 months, is drawing significant attention from music fans worldwide.
As the title [DEADLINE] suggests, the album captures “BLACKPINK’s best moments that cannot be turned back” and “BLACKPINK’s present, shining the brightest in those best moments.” Comprising five tracks spanning diverse styles and genres, it demonstrates their limitless musical evolution and presents the team’s direction for moving towards higher heights.
◆ A Message of Courage and Solidarity from the Four Members..Title Track ‘GO’
With ‘GO’, the title track and the second track of the album, BLACKPINK unleashes their unique positive and confident energy. The intense sound composition and addictive melody harmonize perfectly, and the bold group shout “Blackpink’ll make ya” delivers a message of courage and solidarity.
In addition to ‘GO’, the album includes the pre-released hardstyle-based EDM track ‘뛰어(JUMP)’, ‘Me and my’, which combines a retro hip-hop beat with sophisticated brass sounds, the encouraging anthem ‘Champion’ with its hopeful melody and lyrics, and ‘Fxxxboy’, which showcases delicate and emotional tones.
◆ A New Musical World to Unfold as a Full Group..Major Foreign Media Outlets like Billboard & NME Also Focused
Following their individual influence expanded through active solo activities, attention is focused on BLACKPINK’s new musical world as they reunite as a full group. The ‘GO’ music video teaser shows the members embarking on a voyage to space, overcoming a sea with crashing waves and a land with boiling lava. Produced with an overwhelming scale and sensational visuals, it was enough to raise the heart rate of global music fans.
Leading music media outlets such as Billboard, Rolling Stone, and NME have also been consistently reporting on [DEADLINE]’s related promotions, heating up the atmosphere. In particular, Billboard, after mentioning that “BLACKPINK is preparing for a big leap for BLINK (fandom name) after taking a small first step,” pointed out the impressive scenes from the teaser and expressed anticipation that the album will be a ‘sensual’ and ‘irresistible’ concept.”
◆ “Confident in the Concentration of Team Music Synergy”..Proving World Class Once Again
BLACKPINK has been breaking numerous records with their powerful global influence. Through the activities of their last full album, the 2nd full-length album [BORN PINK], they achieved No. 1 on both the world’s two major music charts, Billboard 200 in the US and the Official Albums Chart in the UK, achieved double million-seller status (based on Circle Chart, 2.14 million copies as of September 2022), and set numerous records as the first K-pop girl group to mobilize 1.8 million audiences in a single tour.
[DEADLINE] shows unusual signs from the moment before its release. Since starting full-scale album promotions on the 15th, it has shown a rapid upward trend, attracting an average of 10,000 new subscribers per day, and achieved the milestone of 100 million YouTube subscribers, the first artist in the world to do so. This is proof of BLACKPINK’s still-expanding global influence and a realization of the expectations of global music fans for this new album.
YG Entertainment said, “We have put a lot of effort into raising the level of perfection over a long period of time, even in the midst of the hectic journey of a large-scale world tour. We are confident that it is the result of concentrating the musical capabilities of the four members and the synergy as a team,” and added, “Please give a lot of support to these people who will leave a meaningful mark on the global music market once again.”
