JTBC reaffirms its commitment to delivering comprehensive and vibrant World Cup coverage, extending beyond matches featuring the South Korean national team to the tournament’s final stages,” the broadcaster announced. They urged viewers to disregard any ‘inaccurate information’ circulating.
This clarification from JTBC directly addresses a report by Japanese media outlet JNN, which had speculated about potential disruptions to JTBC’s World Cup broadcasts. JNN’s report alleged that the South Korean broadcaster had not yet fully settled its broadcasting fees with FIFA.
Highlighting its significant role in sports media, JTBC previously secured exclusive broadcasting rights in South Korea for both the Summer and Winter Olympics from 2026 to 2032, and for the FIFA World Cup spanning 2026 to 2030. Furthermore, in April, JTBC finalized an agreement with public broadcaster KBS for the joint broadcast of the current World Cup tournament.
Providing crucial context, earlier this month, JTBC, alongside four other affiliates of the JoongAng Group – including JoongAng Holdings and Megabox JoongAng – initiated court-led rehabilitation proceedings. This strategic move was prompted by severe and worsening liquidity challenges impacting their parent group.
