K-pop Girl Group Katseye Celebrated for GAP’s ‘Better in Denim’ Campaign Success
Global K-pop girl group Katseye has achieved significant recognition, taking home two prestigious trophies at the Webby Awards, as jointly announced by Hybe and Geffen Records on Saturday. This honor further solidifies Katseye’s rising global influence.
The acclaimed K-pop act secured both the official Webby Award and the highly coveted people’s voice award. These accolades were specifically for their impactful collaboration with fashion giant Gap on the innovative “Better in Denim” campaign, recognized in the competitive Fashion, Beauty & Lifestyle, Branded Entertainment Video/Film category.
Established in 1996 by the International Academy of Digital Arts and Sciences, the Webby Awards stand as a premier international award honoring influential achievements across the expansive landscape of digital culture. This includes excellence in websites, social media, mobile apps, podcasts, advertising, artificial intelligence, and online entertainment.
Katseye joins an elite roster of this year’s Webby Award winners, which includes celebrated global figures such as Bad Bunny, Lionel Messi, Cardi B, Lady Gaga, Timothee Chalamet, Justin Bieber, Jimmy Fallon, Alex Warren, Kendrick Lamar, and SZA. This places the group among the most influential names in entertainment and digital innovation.
The hugely successful GAP “Better in Denim” campaign, prominently featuring Katseye and launched in August 2025, was universally acclaimed as a prime illustration of the K-pop girl group’s rapidly expanding global influence. This groundbreaking campaign, centered on powerful themes of diversity and individuality, impressively generated approximately 8 billion impressions and garnered over 400 million views, showcasing its immense reach and resonance.
During a quarterly earnings call in September of that year, GAP CEO Richard Dickson highlighted the campaign’s extraordinary impact. He noted that audiences were not merely passive observers of advertisements but were actively engaging and participating in the campaign’s profound message, emphatically describing it as “cultural domination.” This CEO endorsement underscores the campaign’s groundbreaking success.
Beyond their Webby recognition, Katseye’s remarkable ascent in the global music scene is further evidenced by several other significant achievements. The group notably ranked No. 2 in Google’s coveted US Trending Musicians category within “Year in Search 2025” and earned a prominent spot in YouTube’s “Global Culture & Trend Report 2025” under Trending Topic US. Demonstrating their massive viral appeal, Katseye was also crowned TikTok’s No. 1 Global Artist of the Year for 2025, highlighting their unparalleled digital presence.
The talented K-pop group has consistently demonstrated its musical prowess, continually gaining impressive traction on major global music charts with their hit songs. These include fan favorites like “Gnarly,” “Gabriela,” “Internet Girl,” and their latest chart-topping single, “Pinky Up.”
Their highly popular single “Pinky Up” notably ascended to No. 72 on Billboard’s prestigious Hot 100 chart dated May 16, maintaining an impressive run for four consecutive weeks. The track’s global appeal is further underscored by its strong performance, reaching No. 50 on the latest UK Official Singles Top 100 chart and charting at No. 83 on Spotify’s Weekly Top Songs Global chart, each holding its position for a remarkable fifth consecutive week.
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