K-Pop sensation LE SSERAFIM (Kim Chaewon, Sakura, Huh Yunjin, Kazuha, Hong Eunchae) has achieved a remarkable milestone, with their new album selling over 430,000 copies on its release day, soaring to the top of domestic music charts.
LE SSERAFIM officially unveiled their 2nd full-length album, ‘PUREFLOW pt.1,’ at 1 PM on the 22nd. According to Hanteo Chart, a leading album sales tracking site, the highly anticipated new album sold an impressive 435,675 copies on its first day. This stellar performance secured the top position on the album chart dated May 22nd. Notably, this marks the highest first-day sales for a 4th-generation K-pop girl group album released in 202 year, and the second-highest across all generations, trailing only global superstars BLACKPINK.
Beyond domestic success, ‘PUREFLOW pt.1’ also made a significant global impact, debuting at number 3 on the ‘Worldwide iTunes Album’ chart. As of 9 AM on the 23rd, the album had charted on iTunes ‘Top Albums’ in 27 countries and regions, including Singapore, France, and Japan. Furthermore, it secured a coveted spot in the top 10 in 20 of these countries and regions, such as Mexico, Canada, and Italy.
The album’s title track, ‘BOOMPALA,’ is similarly captivating worldwide attention. The energetic track entered the ‘Worldwide iTunes Song’ chart at number 20 on the 22nd. By 9 AM on the 23rd, ‘BOOMPALA’ had landed on iTunes ‘Top Songs’ in a total of 21 countries and regions, including the UK, USA, and Japan. Its immense popularity was also evident on YouTube, where it featured on the ‘Trending Music’ charts in 27 countries and regions, including Korea (11th), Japan (4th), and the USA (7th).
LE SSERAFIM’s second full-length album, ‘PUREFLOW pt.1,’ explores the journey of change and growth experienced by the five members as they confront their fears. Having once boldly proclaimed ‘FEARLESS,’ the group now showcases a deeper connection and resilience, demonstrating a forward-moving attitude as they collectively overcome anxieties.
The title track, ‘BOOMPALA,’ is a vibrant and cheerful song designed for global audiences of all ages. It features a recognizable sample from the internationally beloved Latin pop hit ‘Macarena,’ creating an infectious and enjoyable listening experience.
