BTS’s Jimin’s fans are flooding Seoul’s Gwanghwamun Plaza with a large-scale support advertisement project.
To celebrate BTS’s 5th full album comeback, ‘ARIRANG’, and to support the Gwanghwamun comeback live performance, Jimin’s fans will broadcast advertisements supporting Jimin on the massive ‘Lumi Media’ billboard located in Gwanghwamun from March 20th to 22nd, the comeback date.
This digital billboard boasts excellent visibility from all directions of the Gwanghwamun intersection and is designed with an overwhelming scale and resolution to ensure that the message is clearly conveyed from any location. It is expected to captivate the attention of everyone passing through Gwanghwamun. The advertisement is scheduled to be broadcast 100 times a day.
Additionally, Jimin’s support advertisement will also be broadcast on the ‘Ilmin Museum of Art Billboard’, which is considered the most artistic advertising medium at the Sejong-ro intersection in Gwanghwamun. This advertisement will also run 100 times a day for three days, from March 20th to 22nd.
Above all, the advertising project that fans are most excited about is the wrapped bus advertisement. The beautiful Jimin-wrapped bus, adorned with cherry blossom and sky-blue hues, will operate from Yongsan, where the agency building is located, to the Gwanghwamun area from March 19th to 21st. From March 22nd to 24th, it will operate around the Yongsan area to support Jimin.
In addition, panel advertisements will be displayed on six sides of the central bus stop at Gwanghwamun Station. They will be broadcast 138 times a day for a week, from Thursday the 19th to Wednesday the 25th.
Jimin, who overwhelms the audience with his stage presence and commands attention even in group dances, earning him the title of ‘Stage Commander,’ is making his presence known as a K-pop representative performer. All eyes of fans around the world are focused on BTS’s Gwanghwamun comeback performance, which will mark Jimin’s return to the stage.
