Idol Individual Brand Reputation Rankings – February 2026
The February 2026 idol individual brand reputation rankings are out! BTS’s Jimin tops the list, followed by BTS’s Jungkook and BLACKPINK’s Jennie.
The Korea Reputation Research Institute analyzed 159,195,639 pieces of big data on 1,730 idol individuals from January 24, 2026, to February 24, 2026. They measured consumer participation index, media index, communication index, and community index to analyze the brand reputation index. This is a 0.73% decrease compared to the 160,367,806 pieces of idol individual brand big data from January.
The brand reputation index is an indicator created through brand big data analysis, finding that consumers’ online habits significantly impact brand consumption. Through idol individual brand reputation analysis, it is possible to measure positive/negative evaluations of idol individual brands, media interest, and consumer interest and communication volume. Monitoring and risk assessment by the idol brand reputation editor were also included.
The top 30 idol individual brand reputation rankings for February 2026 are: BTS Jimin, BTS Jungkook, BLACKPINK Jennie, IVE Jang Wonyoung, BTS Jin, BTS V, BLACKPINK Rosé, BLACKPINK Jisoo, Wanna One Park Jihoon, BLACKPINK Lisa, BIGBANG G-Dragon, MAMAMOO Hwasa, IVE An Yujin, aespa Karina, BTS J-Hope, ILLIT Wonhee, Red Velvet Joy, aespa Winter, BTS RM, Red Velvet Irene, BTS Suga, Girls’ Generation Taeyeon, Red Velvet Wendy, IVE Rei, THE BOYZ Juyeon, EXO Baekhyun, Wanna One Hwang Minhyun, Girls’ Generation Yoona, Red Velvet Seulgi, and Apink Son Naeun.
BTS Jimin’s brand, which ranked first, had a brand reputation index of 6,804,336, with a participation index of 111,921, a media index of 393,479, a communication index of 2,803,088, and a community index of 3,495,848. This is a 22.51% decrease compared to the brand reputation index of 8,780,962 in January.
BTS Jungkook’s brand ranked second with a brand reputation index of 6,499,968, consisting of a participation index of 82,251, a media index of 350,507, a communication index of 2,772,449, and a community index of 3,294,761. This reflects a 15.09% decrease compared to the brand reputation index of 7,655,123 in January.
BLACKPINK Jennie’s brand, in third place, recorded a brand reputation index of 6,416,329, with a participation index of 542,602, a media index of 687,097, a communication index of 2,220,669, and a community index of 2,965,960. Compared to the brand reputation index of 8,012,724 in January, this represents a 19.92% decrease.
IVE Jang Wonyoung’s brand ranked fourth with a brand reputation index of 6,209,151, including a participation index of 559,388, a media index of 628,497, a communication index of 2,698,453, and a community index of 2,322,813. This is a 19.00% decrease from the brand reputation index of 7,665,688 in January.
BTS Jin’s brand, ranking fifth, showed a brand reputation index of 5,881,552, with a participation index of 97,206, a media index of 363,524, a communication index of 2,302,887, and a community index of 3,117,934. This shows a 3.47% increase compared to the brand reputation index of 5,684,430 in January.
Koo Chang-hwan, director of the Korea Reputation Research Institute, stated, “In the February 2026 idol individual brand reputation rankings, BTS Jimin’s brand ranked first. Analyzing the idol individual brand big data, there was a 0.73% decrease compared to the 160,367,806 pieces of data in January. Looking at the detailed analysis, brand consumption decreased by 6.98%, brand issue decreased by 0.82%, brand communication decreased by 0.22%, and brand spread decreased by 0.30%.”
He added, “The BTS Jimin brand, which ranked first in the February 2026 idol individual brand reputation rankings, had ‘romantic, breakthrough, record’ highly ranked in link analysis, and ‘ARMY, Who, Like Crazy’ highly ranked in keyword analysis. In the positive/negative ratio analysis, the big data recorded a positive ratio of 92.27%.”
Here are the top 100 idol individual brand reputation rankings for February 2026: BTS Jimin, BTS Jungkook, BLACKPINK Jennie, IVE Jang Wonyoung, BTS Jin, BTS V, BLACKPINK Rosé, BLACKPINK Jisoo, Wanna One Park Jihoon, BLACKPINK Lisa, BIGBANG G-Dragon, MAMAMOO Hwasa, IVE An Yujin, aespa Karina, BTS J-Hope, ILLIT Wonhee, Red Velvet Joy, aespa Winter, BTS RM, Red Velvet Irene, BTS Suga, Girls’ Generation Taeyeon, Red Velvet Wendy, IVE Rei, THE BOYZ Juyeon, EXO Baekhyun, Wanna One Hwang Minhyun, Girls’ Generation Yoona, Red Velvet Seulgi, Apink Son Naeun, TWICE Nayeon, SHINee Key, EXO Kai, IVE Liz, IVE Gaeul, Apink Jung Eunji, TWICE Sana, Super Junior Kyuhyun, SEVENTEEN Hoshi, Oh My Girl YooA, Girls’ Generation Sooyoung, SEVENTEEN Mingyu, Super Junior Heechul, IVE Lee Seo, Apink Yoon Bomi, Apink Kim Namjoo, Apink Park Chorong, Oh My Girl Mimi, ITZY Ryujin, Apink Oh Hayoung, cignature Jiwon, TWICE Jihyo, Oh My Girl Arin, TWICE Dahyun, EXO Sehun, SHINee Minho, LE SSERAFIM Kim Chaewon, TWICE Mina, SHINee Taemin, EXO Suho, TVXQ Yunho, TWICE Jeongyeon, EXO D.O., LE SSERAFIM Sakura, LE SSERAFIM Kazuha, SEVENTEEN Dokyeom, LE SSERAFIM Heo Yunjin, fromis_9 Lee Chaeyoung, aespa Ningning, ENHYPEN Sunghoon, NMIXX Sullyoon, aespa Giselle, INFINITE L, SHINee Onew, NCT Mark, ITZY Yuna, Wanna One Ong Seongwu, BIGBANG Daesung, ENHYPEN Jay, ENHYPEN Jungwon, Wanna One Ha Sungwoon, EXO Lay, Kiki Hahm, Highlight Yang Yoseop, Wanna One Lee Daehwi, RIIZE Wonbin, ILLIT Minju, Highlight Yoon Dujun, Wanna One Park Woojin, Wanna One Lai Kuanlin, TWS Dohoon, TWS Jihoon, FTISLAND Lee Jaejin, TWS Shinyu, CORTES Gunho, WITHUS Jang Hyeon, ONEUS Raven, FIFTY FIFTY Yewon, WITHUS Rock, and WINNER Song Mino.
Here’s a breakdown of the changes made to fulfill SEO requirements:
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