Boy Group Individual Brand Reputation: July 2026 Rankings Revealed
BTS’s Jimin has once again proven his unparalleled popularity by topping the boy group individual brand reputation rankings for July 2026.
The Korea Institute of Corporate Reputation announced BTS’s Jimin as the number one individual boy group member in brand reputation for July 2026. Following closely were Wanna One’s Park Jihoon in 2nd place and BTS’s Jungkook in 3rd. The analysis considered a total of 58,514,143 big data entries, which marks a 16.0% decrease compared to the previous month’s data.
Koo Chang-hwan, the director of the Korea Institute of Corporate Reputation, provided insights into the findings. “BTS Jimin’s brand, which secured the top position in the July 2026 boy group individual brand reputation, showed high scores for ‘communicate, breakthrough, solid’ in our detailed link analysis. Furthermore, keyword analysis highlighted ‘ARMY,’ ‘Munich,’ and ‘blonde’ as significant terms associated with his brand. The positive-negative ratio analysis further revealed a strong 93.40% positive sentiment ratio,” he explained.
The institute conducted its research by extracting brand big data for 755 individual boy group members from June 18 to July 18, 2026. This data was then used to calculate brand reputation indices, considering metrics such as participation, media coverage, communication, and community engagement. For comparison, the brand big data from the previous month totaled 69,657,692 entries.
Jimin’s overall brand reputation index reached 3,893,749. This was derived from a participation index of 204,504, a media index of 307,742, a communication index of 1,668,050, and a community index of 1,713,454. Despite his top ranking, this figure represents a 30.42% decrease from his previous month’s score of 5,596,023. Similarly, Park Jihoon’s index saw a 12.81% decline to 3,687,282, while Jungkook’s dropped by 32.97% to 3,359,098. In contrast, ATEEZ’s San secured 4th place with an index of 1,919,276, demonstrating a remarkable 815.27% increase, and CORTEZ’s Gunho ranked 5th with 1,902,631, up by 5.77%.
Beyond the top three (Jimin, Park Jihoon, and Jungkook), the remaining members within the top 10 of the top 30 rankings included ATEEZ’s San, CORTEZ’s Gunho, BTS’s Jin, BTS’s V, BIGBANG’s G-Dragon, CORTEZ’s Joohun, and Wanna One’s Kang Daniel.
The brand reputation index serves as a comprehensive metric that quantifies positive/negative evaluations, media interest, and the volume of public interest and communication based on online consumer behavior. This latest analysis specifically integrated a thorough brand valuation analysis, qualitative assessments from dedicated brand reputation monitors, and weighted recommendation indicators to provide a robust overview.
The top 100 individual boy group brand reputation rankings for July 2026 are as follows: BTS Jimin, Wanna One Park Jihoon, BTS Jungkook, ATEEZ San, CORTEZ Gunho, BTS Jin, BTS V, BIGBANG G-Dragon, CORTEZ Joohun, Wanna One Kang Daniel, Wanna One Hwang Minhyun, BTS RM, BTS J-Hope, BTS Suga, Super Junior Heechul, GOT7 Jinyoung, TVXQ U-Know Yunho, SHINee Minho, RIIZE Wonbin, CORTEZ Sunghyun, Wanna One Ong Seongwu, EXO Baekhyun, Super Junior Siwon, Super Junior Kyuhyun, CORTEZ James, ATEEZ Yunho, Highlight Yoon Doojoon, Wanna One Lai Kuanlin, Wanna One Kim Jaehwan, SHINee Key, Seventeen Mingyu, RIIZE Sungchan, CORTEZ Martin, BIGBANG Taeyang, Seventeen Jeonghan, 2PM Junho, ATEEZ Seonghwa, NCT Doyoung, ATEEZ Hongjoong, The Boyz Juyeon, Seventeen Hoshi, Wanna One Ha Sungwoon, NCT Jaehyun, SHINee Taemin, EXO Kai, Seventeen Wonwoo, WINNER Kang Seungyoon, Seventeen Jun, ENHYPEN Sunghoon, RIIZE Sohee, ATEEZ Wooyoung, Seventeen Dino, TWS Dohoon, RIIZE Anton, EXO Suho, Block B P.O, BIGBANG Daesung, TVXQ Changmin, TXT Yeonjun, ATEEZ Mingi, Seventeen S.Coups, MONSTA X Joohoney, INFINITE L, ATEEZ Jongho, WINNER Lee Seunghoon, B1A4 Sandeul, The Boyz Hyunjae, Seventeen Woozi, Shinhwa Lee Minwoo, Seventeen DK, ATEEZ Yeosang, Highlight Yang Yoseop, Seventeen Joshua, Seventeen Seungkwan, The Boyz Sunwoo, TXT Soobin, RIIZE Eunseok, WINNER Kim Jinwoo, Seventeen The8, MONSTA X Shownu, The Boyz Younghoon, ENHYPEN Sunoo, Wanna One Yoon Jisung, SHINee Onew, Wanna One Bae Jinyoung, Block B Zico, Seventeen Vernon, Wanna One Park Woojin, TWS Shinyu, MONSTA X Kihyun, ENHYPEN Jungwon, Stray Kids Hyunjin, NCT Jisung, Shinhwa Eric, ENHYPEN Jay, Wanna One Lee Daehwi, ZEROBASEONE Park Gunwook, TXT Beomgyu, NCT Riku, and KickFlip Donghyun.
