Girl Group Brand Reputation April 2026
The results of the big data analysis for the Girl Group Brand Reputation in April 2026 show K-pop group IVE ranked 1st, BLACKPINK 2nd, and LE SSERAFIM 3rd.
The Korean Corporate Reputation Research Institute analyzed 47,247,527 pieces of brand big data collected from March 12, 2026, to April 12, 2026, to measure the girl group brand reputation index. This comprehensive index is determined by participation, media, communication, and community indices. Compared to the 45,924,168 pieces of girl group brand big data from March, there was a 2.88% increase in the total data analyzed.
The Brand Reputation Index is a key metric developed through brand big data analysis, highlighting how consumers’ online habits significantly influence brand consumption. Specifically, the Girl Group Brand Reputation Index measures positive and negative evaluations, media interest, and the level of consumer interest and communication for K-pop girl groups. This analysis also incorporates channel analysis from brand reputation monitors.
The top 30 girl group brand reputation rankings for April 2026 were as follows: IVE, BLACKPINK, LE SSERAFIM, AESPA, KIKI, TWICE, OH MY GIRL, RED VELVET, WJSN (Cosmic Girls), fromis_9, ITZY, MAMAMOO, BABYMONSTER, H1-KEY, Hearts to Hearts, Apink, FIFTY FIFTY, NMIXX, ILLIT, (G)I-DLE, STAYC, Girls’ Generation, Kep1er, KISS OF LIFE, Girl’s Day, tripleS, EXID, CATS EYE, VIVIZ, and UNIS.
Girl group IVE (An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Leeseo), which claimed 1st place in brand reputation, achieved a total brand reputation index of 6,372,506. This score was derived from a participation index of 141,712, a media index of 1,209,475, a communication index of 2,288,046, and a community index of 2,733,274. Compared to their brand reputation index of 6,690,379 in March, this marks a 4.75% decrease.
BLACKPINK (Jisoo, Jennie, Rosé, Lisa) secured 2nd place with a brand reputation index of 5,958,864. Their individual scores included a participation index of 93,772, a media index of 915,239, a communication index of 1,390,261, and a community index of 3,559,593. This represents an 8.23% decrease compared to their March brand reputation index of 6,493,036.
LE SSERAFIM (Kim Chae-won, Sakura, Huh Yun-jin, Kazuha, Hong Eun-chae) ranked 3rd with a brand reputation index of 2,273,462. Their individual indices were: participation 43,656, media 263,306, communication 1,235,898, and community 730,602. This shows a significant 35.81% increase compared to their March brand reputation index of 1,673,954.
AESPA (Karina, Winter, Giselle, Ningning) took 4th place with a brand reputation index of 2,245,984. Their scores comprised a participation index of 52,088, a media index of 370,100, a communication index of 914,309, and a community index of 909,487. This is a 23.90% increase from their March brand reputation index of 1,812,812.
KIKI (Jiyoo, Esol, Sooyi, Haum, Kiya) secured 5th place with a brand reputation index of 2,147,655. Their breakdown included a participation index of 126,548, a media index of 343,076, a communication index of 761,973, and a community index of 916,059. This marks an 11.58% decrease compared to their March brand reputation index of 2,429,041.
Koo Chang-hwan, Director of the Korean Corporate Reputation Research Institute, stated, “According to the big data analysis results for girl group brand reputation in April 2026, IVE (An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Leeseo) ranked 1st. Analyzing the overall girl group brand category, there was a 2.88% increase in total brand big data compared to March’s 45,924,168 pieces. A detailed breakdown reveals a 13.94% decrease in brand consumption, a 2.93% decrease in brand issues, a 5.93% decrease in brand communication, and a 14.47% increase in brand diffusion.”
He continued, “For the IVE brand, terms like ‘all-kill,’ ‘reveal,’ and ‘record’ were highly associated in the link analysis, indicating strong online engagement. In the keyword analysis, ‘Bang Bang,’ ‘fashion,’ and ‘world tour’ were prominent. The positive-to-negative ratio for the IVE brand was analyzed at an impressive 92.98%.”
The April 2026 girl group brand reputation analysis included a wide array of groups: IVE, BLACKPINK, LE SSERAFIM, AESPA, KIKI, TWICE, OH MY GIRL, RED VELVET, WJSN (Cosmic Girls), fromis_9, ITZY, MAMAMOO, BABYMONSTER, H1-KEY, Hearts to Hearts, Apink, FIFTY FIFTY, NMIXX, ILLIT, (G)I-DLE, STAYC, Girls’ Generation, Kep1er, KISS OF LIFE, Girl’s Day, tripleS, EXID, CATS EYE, VIVIZ, UNIS, SIGNATURE, IZNA, LOONA (Girl of the Month), @HEART, BABY DON’T CRY, MIAO, XG, Rescene, Billlie, EVERGLOW, CLASS:y, IF I, SUPIA, f(x), Weeekly, SAY MY NAME, BLACKSWAN, Brave Girls (BBGIRLS), Odd Eye Circle (Odd Youth), and S2ID.
