Boy Group Brand Reputation June 2026
The big data analysis results for the June 2026 Boy Group Brand Reputation show BTS in 1st place, Cortis in 2nd, and SEVENTEEN in 3rd.
The Korea Corporate Reputation Research Institute analyzed 63,488,800 pieces of boy group brand big data from May 13 to June 13, 2026. This represents a 9.65% increase compared to the 57,899,924 pieces analyzed in May.
The BTS brand recorded a brand reputation index of 10,065,171, comprising a participation index of 128,369, a media index of 1,613,665, a communication index of 3,343,322, and a community index of 4,979,816. This score reflects a 3.48% decrease compared to May. Cortis saw a significant rise, with its brand reputation index increasing by 147.44% to 7,775,626. Meanwhile, SEVENTEEN’s index declined by 4.55% to 4,430,925.
Goo Chang-hwan, Director of the Korea Corporate Reputation Research Institute, stated in his analysis: “According to the June 2026 boy group brand reputation big data analysis, the BTS brand (comprising RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) secured the top position. The boy group brand category as a whole experienced a 9.65% increase compared to the 57,899,924 pieces of big data analyzed in May. A detailed breakdown shows brand consumption increased by 18.06%, brand issue decreased by 4.68%, brand communication rose by 17.56%, and brand spread grew by 11.71%.”
He further added, “For the BTS brand, which ranked first in the June 2026 boy group brand reputation big data analysis, ‘release,’ ‘together,’ and ‘record’ were prominent in link analysis. Keyword analysis highlighted ‘world tour,’ ‘ARMY,’ and ‘Busan concert.’ The positive-negative ratio analysis showed a high positive sentiment of 92.98%. A closer look at BTS’s brand reputation reveals a 24.86% decrease in brand consumption, a 17.24% decrease in brand issue, a 2.68% decrease in brand communication, and a 2.21% increase in brand spread.”
The top 30 boy group brand reputation rankings for June 2026 were analyzed as follows: BTS, Cortis, SEVENTEEN, Stray Kids, BIGBANG, SHINee, EXO, Wanna One, ZEROBASEONE, TWS, ENHYPEN, NCT, Super Junior, RIIZE, IDIT, BTOB, MONSTA X, ATEEZ, WINNER, TVXQ, INFINITE, 2PM, HIGHLIGHT, X_LOVE, BOYNEXTDOOR, AlphaDriveOne, KickFlip, TOMORROW X TOGETHER, VIXX, and B1A4.
For the June 2026 Boy Group Brand Reputation analysis, the following groups were examined: BTS, Cortis, SEVENTEEN, Stray Kids, BIGBANG, SHINee, EXO, Wanna One, ZEROBASEONE, TWS, ENHYPEN, NCT, Super Junior, RIIZE, IDIT, BTOB, MONSTA X, ATEEZ, WINNER, TVXQ, INFINITE, 2PM, HIGHLIGHT, X_LOVE, BOYNEXTDOOR, AlphaDriveOne, KickFlip, TOMORROW X TOGETHER, VIXX, B1A4, ASTRO, IDENTITY, Shinhwa, TREASURE, CRAVITY, FTISLAND, Block B, 2AM, THE BOYZ, ONF, NEXZ, PENTAGON, TEEN TOP, SF9, EVNNE, GOT7, The Wind, YOUNITE, Sechs Kies, and NOWADAYS.
