BTS Jin Comeback: Fan & Brand Support Explodes

As BTS (Bangtan Sonyeondan) gears up for their highly anticipated comeback on March 20th, the area around Gwanghwamun is overflowing with the fervent affection of fans for member Jin, coupled with celebratory support from various brands. Advertisements by Jin’s dedicated fanbase and the brands he represents as an ambassador are being unveiled successively, amplifying the excitement surrounding the comeback.

Jin’s Korean fan account, Jin Fantree (jin_fantree), announced that they will simultaneously run media advertisements on the Cheonggye Korea Building and the parking tower in Cheonggye Plaza, Gwanghwamun, in celebration of BTS THE COMEBACK LIVE ‘ARIRANG’. These ads, which will run from March 19th to 21st, are set to illuminate the Cheonggye Plaza area, congratulating Jin on his comeback.

Furthermore, they additionally unveiled plans for a separate media advertisement at Sejong-ro Intersection, a key transportation hub in Gwanghwamun, transforming the heart of the city into Jin’s comeback stage. Jin Fantree encouraged fan participation, stating, “We are conveying our supportive hearts from the center of Seoul,” garnering a tremendous response.

Brands that Jin is an ambassador for are also welcoming him back, joining in the comeback excitement and providing active support. Amorepacific’s beauty brand, LANEIGE, showcased a large outdoor video advertisement featuring Jin’s face prominently displayed at Gwanghwamun KT Square. LANEIGE’s official SNS account even commented on a photo of the ad taken and uploaded by a fan, saying, “Just beautiful, gorgeous, and proud… World Wide Handsome,” expressing their affection for their ambassador Jin and sparking considerable buzz.

Dongwon F&B also joined the celebration by offering additional sales of the ‘Dongwon Tuna Super Edition Gift Set,’ a collaboration with Jin, at the ‘Taste of Shinsegae’ K-food curation space in Shinsegae Myeongdong. These actions by brands maintaining a relationship with Jin as an ambassador are sharing this special moment of the artist’s comeback with fans, further highlighting its significance.

Another highlight created by fans’ passion and love for Jin is the Gwanghwamun advertisement promoted by the character-based fandom platform, Kiwing. Jin secured an overwhelming first place in the individual category on the Kiwing platform, and as a reward, this advertisement was broadcast for three days on a large digital signage (LUX) in Gwanghwamun. Alongside the statue of Admiral Yi Sun-sin, the phrase “WE LOVE JIN, JIN ON LETFLIX” poignantly expressed fans’ affection for Jin. The official Seoul city account (@seoul_4k) shared a photo, stating, “BTS comeback, countdown begins in Seoul,” and related news highlighted the “fan support ahead of the comeback,” solidifying Gwanghwamun as a symbolic place celebrating Jin’s return.

The enthusiasm for Jin’s comeback, following his solo activities and now returning as a full member of BTS, is erupting simultaneously in various locations throughout downtown Seoul, filling the streets of Gwanghwamun with love for Jin. Ahead of the comeback live broadcast on March 20th, fans are eagerly anticipating another side of Jin.