Boy Group Member Brand Reputation Rankings – February 2026
The February 2026 boy group member brand reputation rankings reveal BTS’ Jimin in 1st place, followed by BTS’ Jungkook in 2nd, and BTS’ Jin in 3rd, based on big data analysis.
The Korea Reputation Research Institute analyzed 65,978,643 pieces of brand big data from 755 boy group members between January 14, 2026, and February 14, 2026, to determine the rankings. The brand reputation index was calculated based on participation index, media index, communication index, and community index, reflecting consumer behavior related to boy group members’ brands. This represents a 12.04% increase compared to the 58,889,185 pieces of boy group brand big data from January.
The brand reputation index is an indicator created through brand big data analysis, recognizing that consumers’ online habits significantly influence brand consumption. Analyzing boy group member brand reputation allows for assessing positive/negative evaluations, media attention, and consumer interest and communication levels for each member. The analysis includes brand value assessment measuring brand influence and qualitative evaluations from brand reputation monitors. Recommendation indicators were also factored into the brand reputation analysis with weighted values.
The top 30 boy group member brand reputation rankings for February 2026 are: BTS Jimin, BTS Jungkook, BTS Jin, BIGBANG G-Dragon, BTS V, Wanna One Ong Seongwu, EXO Baekhyun, TWS Jihoon, Wanna One Lai Kuanlin, ONEUS Raven, SHINee Key, BTS J-Hope, BTS RM, BTS Suga, TVXQ Yunho, Super Junior Kyuhyun, Wanna One Park Woojin, Super Junior Heechul, WITHUS Lock, EXO Kai, SHINee Minho, RIIZE Wonbin, TWS Dohoon, WINNER Song Mino, Wanna One Lee Daehwi, ENHYPEN Sunghoon, SEVENTEEN Mingyu, Highlight Yoon Dujun, THE BOYZ Juyeon, and EXO Sehun.
BTS’ Jimin’s brand, which ranked 1st, was analyzed with a brand reputation index of 5,369,144, derived from a participation index of 206,286, a media index of 306,655, a communication index of 2,660,042, and a community index of 2,196,161. This represents a 29.62% increase compared to his January brand reputation index of 4,142,149.
BTS’ Jungkook’s brand, ranking 2nd, was analyzed with a brand reputation index of 4,811,777, based on a participation index of 133,975, a media index of 236,942, a communication index of 2,282,329, and a community index of 2,158,531. This is a 29.71% increase compared to his January brand reputation index of 3,709,736.
BTS’ Jin’s brand, ranking 3rd, was analyzed with a brand reputation index of 3,855,903, calculated from a participation index of 176,779, a media index of 277,384, a communication index of 1,652,194, and a community index of 1,749,546. This signifies a substantial 63.46% increase compared to his January brand reputation index of 2,358,914.
BIGBANG’s G-Dragon, ranking 4th, was analyzed with a brand reputation index of 3,264,742, stemming from a participation index of 387,628, a media index of 550,501, a communication index of 1,395,524, and a community index of 931,089. This is a 24.02% increase compared to his January brand reputation index of 2,632,471.
BTS’ V, ranking 5th, was analyzed with a brand reputation index of 3,257,826, resulting from a participation index of 114,202, a media index of 420,921, a communication index of 1,393,862, and a community index of 1,328,841. This reflects a significant 57.25% increase compared to his January brand reputation index of 2,071,713.
Koo Chang-hwan, Director of the Korea Reputation Research Institute, commented, “In the February 2026 brand big data analysis of boy group member brand reputation, BTS’ Jimin’s brand took first place. Analyzing the boy group member brand category shows a 12.04% increase compared to the 58,889,185 pieces of boy group member brand big data from January. In-depth analysis reveals a 1.13% decrease in brand consumption, a 6.88% increase in brand issues, a 32.12% increase in brand communication, and a 5.84% increase in brand spread.”
He continued, “In the February 2026 boy group member brand reputation analysis, BTS’ Jimin’s brand, which ranked first, showed high scores for ‘attractive,’ ‘breakthrough,’ and ‘record’ in the link analysis, and ‘ARMY,’ ‘Who,’ and ‘Arirang’ in the keyword analysis. The positive-negative ratio analysis showed a positive ratio of 92.94%.”
The top 100 boy group member brand reputation rankings for February 2026 are: BTS Jimin, BTS Jungkook, BTS Jin, BIGBANG G-Dragon, BTS V, Wanna One Ong Seongwu, EXO Baekhyun, TWS Jihoon, Wanna One Lai Kuanlin, ONEUS Raven, SHINee Key, BTS J-Hope, BTS RM, BTS Suga, TVXQ Yunho, Super Junior Kyuhyun, Wanna One Park Woojin, Super Junior Heechul, WITHUS Lock, EXO Kai, SHINee Minho, RIIZE Wonbin, TWS Dohoon, WINNER Song Mino, Wanna One Lee Daehwi, ENHYPEN Sunghoon, SEVENTEEN Mingyu, Highlight Yoon Dujun, THE BOYZ Juyeon, EXO Sehun, EXO Suho, Wanna One Ha Sungwoon, SEVENTEEN Hoshi, CORTES Gunho, BIGBANG Daesung, Wanna One Park Jihoon, SEVENTEEN DK, TWS Shinyu, Highlight Yang Yoseop, SHINee Taemin, Wanna One Hwang Minhyun, WITHUS Janghyun, ENHYPEN Jay, EXO DO, FTISLAND Lee Jaejin, NCT Mark, EXO Lay, INFINITE L, SHINee Onew, ENHYPEN Jungwon, Wanna One Yoon Jisung, SEVENTEEN Jeonghan, ENHYPEN Sunoo, RIIZE Sohee, SEVENTEEN Wonwoo, ONEUS Geonhee, ATEEZ San, WINNER Lee Seunghoon, SEVENTEEN Seungkwan, TVXQ Changmin, SEVENTEEN Woozi, EXO Chanyeol, NCT Doyoung, THE BOYZ Sunwoo, Super Junior Siwon, RIIZE Sungchan, SEVENTEEN S.Coups, RIIZE Anton, Stray Kids Hyunjin, NCT Jaehyun, ENHYPEN Heeseung, VIXX Ken, SEVENTEEN Joshua, Teen Top Changjo, BIGBANG Taeyang, MONSTA X I.M, MONSTA X Joohoney, Super Junior Sungmin, EXO Chen, TOMORROW X TOGETHER Yeonjun, Highlight Lee Gikwang, BTOB Lee Changsub, TWS Youngjae, TWS Kyungmin, GOT7 Jinyoung, RIIZE Eunseok, NCT Sion, NCT Yushi, NCT Riku, ENHYPEN Jake, TOMORROW X TOGETHER Soobin, CORTES Juhoon, ENHYPEN Ni-ki, NCT Jaehee, ZEROBASEONE Sung Hanbin, BTOB Im Hyunsik, NCT Ryo, THE BOYZ Younghoon, B1A4 Sandeul, NCT Jaemin.
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