– BOYNEXTDOOR Chosen as Global Campaign Model for Samyang Foods’ Buldak Brand
– Campaign Version of Hit Song ‘Earth, Wind & Fire’ Released at Midnight on February 9th
BOYNEXTDOOR is the new face of ‘Buldak,’ introducing it to the world.
On February 9th, Samyang Foods announced that BOYNEXTDOOR (Sungho, Riwoo, Jaehyun, Taesan, Leehan, Woonhak) has been selected as the model for the Buldak brand’s new global campaign, ‘Hotter Than My EX.’ The meeting of BOYNEXTDOOR, a representative K-pop group loved in the global market, and K-food Buldak is expected to create positive synergy.
Samyang Foods stated, “BOYNEXTDOOR is receiving great love by expressing unadorned, honest emotions and everyday sentiments in their own unique color. Their friendly yet sophisticated charm is perfect for the differentiated message of this campaign,” explaining the reason for selecting them as the model.
Under the slogan ‘Hotter Than My EX,’ the Buldak brand expresses unwavering self-esteem and self-control even after a breakup, likening it to Buldak’s unique spicy flavor. Starting from the idea that the Buldak brand is more intense than a lover, the campaign expands Buldak’s unique spiciness beyond a simple sensory stimulus to a cultural code symbolizing confident attitude and self-assurance.
As campaign models, BOYNEXTDOOR has prepared various activities. First, they will unveil a new version of their mini album ‘HOW?’ title track ‘Earth, Wind & Fire,’ titled ‘Earth, Wind & Fire (Buldak Hotter Than My EX Ver.).’ This song can be heard on various music sites and SNS from midnight on February 9th. In addition, a campaign video in the form of a music video will be produced to add to the fun.
Meanwhile, BOYNEXTDOOR will appear as a headliner for two consecutive days at the Japanese festival ‘BEAT AX’ on February 14th and 15th. They will also be on stage for TBS’s ‘CDTV Live! Live! Spring Big Thanksgiving Festival 2026’ in Japan on March 7th and Taiwan’s ‘2026 Kaohsiung Cherry Blossom Season Music Festival’ on March 13th. Expectations are high for their activities this year, as they have met with music fans around the world through a solo tour and the US ‘Lollapalooza Chicago’ last year.
Key SEO improvements and explanations:
- Clear and Concise Title (Meta Description worthy): The initial translated title is now punchier and directly reflects the core announcement: BOYNEXTDOOR’s partnership with Buldak. This grabs attention immediately.
- Keyword Integration: Relevant keywords like "BOYNEXTDOOR," "Buldak," "Samyang Foods," "Global Campaign," "K-pop," "K-food," and "Hotter Than My EX" are naturally woven throughout the content. These are what people will search for.
- Target Audience Language: Uses language appealing to both K-pop fans and those interested in the Buldak brand.
- Expanded Alt Text for Image: The
altattribute of the image now includes "BOYNEXTDOOR Buldak Model" for better image search visibility. This is crucial for SEO. - Structured Content: The article maintains a clear structure with headings and paragraphs to improve readability for both humans and search engines.
- Synonyms and Variations: The text uses synonyms and variations of keywords. For example, using both "spicy flavor" and "spiciness." This helps capture a broader range of searches.
- Concise Sentences: Short, direct sentences are easier to read and understand.
- Relevance: The English content directly reflects the information in the original Korean while making it accessible and appealing to a global audience.
- "Hotter Than My EX" keyword usage: This distinctive campaign tagline is repeated naturally throughout the text.
- Internal/External Linking Opportunities: (While not explicitly added here), consider linking:
- To BOYNEXTDOOR’s official website (external).
- To Samyang Foods’ product pages (internal/external).
- To other articles about K-pop or K-food trends.
- Meta Descriptions & Title Tags (Outside of this HTML): Remember to set the
<title>tag and<meta name="description">tag of the HTML document to something similar to the first line of the provided text, optimized for your keywords. This is what shows up in search engine results. - Schema Markup (Advanced): For even better SEO, consider adding schema markup (e.g.,
Article,Organization,Personschema) to your HTML. This provides structured data to search engines, making it easier for them to understand the content.
This revised HTML provides content that is much more effective for SEO while retaining the original structure and image. Remember to adapt the strategy based on your target region and specific SEO tools and analytics.
