Get ready for the highly anticipated **2026 MyK Festa**, a premier four-day celebration of **K-culture**! Opening its doors this Thursday, the immersive event will take place at the state-of-the-art KINTEX convention center and Sono Calm Goyang, strategically located just northwest of Seoul. Organized by the Ministry of Culture, Sports and Tourism, this festival promises an unforgettable experience for global fans and industry professionals alike.
Now in its second successful year, the **MyK Festa** stands as the ultimate all-in-one platform for exploring the expansive universe of **Korean culture**. Attendees can delve into every facet of K-culture, from cutting-edge entertainment to traditional arts, all within a single vibrant setting.
A major highlight of the program is “MyK Live,” an exhilarating two-night **K-pop concert** series scheduled for Friday and Saturday. The stellar lineup features a dynamic mix of established superstars and rising talent. Friday night will electrify audiences with performances by TREASURE, P1Harmony, tripleS, Riize, and Evnne. The excitement continues Saturday with Highlight, Red Velvet’s Wendy, Epex, and Zerobaseone taking the stage for another unforgettable evening of **K-pop idols**.
Beyond the electrifying concert stage, the **2026 MyK Festa** offers a wealth of experiences. More than 100 companies and public institutions dedicated to **Korean culture** will operate engaging pop-up booths adjacent to the main venue. Visitors can explore a diverse array of **Korean products**, ranging from popular instant noodles and savory street toast to the latest trends in **K-fashion** and renowned **K-beauty skincare**.
The festival further enriches its offerings with insightful talk sessions featuring celebrated creators such as filmmaker Lee Byung-hun, acclaimed for the hit comedy “Extreme Job,” and prominent beauty influencer Risabae. Fans can also immerse themselves in captivating **K-drama-themed photo zones**. For industry professionals, a dedicated business-to-business (B2B) event at Sono Calm Goyang will foster global connections, linking approximately 200 domestic companies aiming for overseas expansion with 140 international buyers.
“Our core mission is to cultivate a positive cycle where the surging global interest in **K-content** translates into the international growth of K-culture enterprises and a significant boost in inbound **tourism to Korea**,” stated Kim Hyun-jun, director general for international cultural policy at the Ministry.
