Singer BoA, at 39, has established her own management agency, BApal Entertainment, signaling a fresh approach to her musical journey, the company announced Tuesday.
The agency’s name, BApal, is a combination of BoA’s stage name and the word “pal,” representing the artist and her close circle of friends, according to the statement.
“The foundation of BoA’s solid artistry lies in the precious memories and invaluable experiences accumulated throughout her extensive career,” a representative for the singer shared. “Building upon her wealth of knowledge, she aims to further enrich the depth and impact of her music.”
