BTS Arirang Pop-Up Store Seoul Album Release

BTS is set to launch a special pop-up store in Seoul to celebrate the release of their highly anticipated album, “Arirang,” according to their agency, Big Hit Music. The pop-up store will feature exclusive merchandise, including collaborations with the National Museum Foundation of Korea.

The pop-up event will be open from 1 p.m. on the album release date (March 20th) until 8:30 p.m. on April 12th. Fans can visit two locations: Shinsegae Department Store’s The Heritage building in Jung-gu, central Seoul, and the Hybe headquarters in Yongsan.

The merchandise available at the pop-up store is a unique collaboration with the National Museum Foundation of Korea, offering a modern reinterpretation of traditional Korean aesthetics. This collection aims to introduce Korean culture to a global audience, perfectly reflecting the themes explored in BTS’s upcoming “Arirang” album.

This marks the second collaboration between the foundation’s cultural merchandise brand, MU:DS, and BTS, following the successful “Dalmajung BTS X MU:DS” collection in 2024.

Inspired by the decorative motifs of the Sacred Bell of King Seongdeok, a National Treasure at the Gyeongju National Museum, the MU:DS collaboration includes items such as hairpins, hair clips, shoulder bags, layered skirts, and card holders. This partnership highlights the beauty and historical significance of Korean art.

In addition to the collaborative items, the pop-up store will also offer a range of official BTS merchandise, including hoodies, baseball caps, member-specific T-shirts, and the latest version of the BTS light stick.

Pre-sales for official BTS “Arirang” merchandise will begin on Weverse Shop starting this Thursday. The full product lineup, including the MU:DS collaborative goods, will be available on March 20th. The collaborative merchandise will also be available for purchase at the gift shop inside the National Museum of Korea in Yongsan starting on the same day.

Big Hit Music advises that visitors wishing to attend the pop-up store must make a reservation in advance through Weverse Spot’s reservation system. This ensures a smooth and enjoyable experience for all attendees.

The album “Arirang,” exploring themes of identity and profound affection, has already garnered significant global attention. This release marks BTS’s first full-group comeback in three years. The album has surpassed 4 million pre-saves on Spotify and has consistently topped the music platform’s Countdown Charts Global for seven consecutive weeks, solidifying its position as a highly anticipated release.

BTS is scheduled to release their 14-track album at 1 p.m. on March 20th. To further celebrate the comeback, a free show will be held at Gwanghwamun Square in central Seoul at 8 p.m. the following day, offering fans a spectacular live performance.