LG Electronics is intensifying its focus on key emerging markets within the Global South – specifically Brazil, India, and Saudi Arabia. The company aims to double its revenue in these regions by 2030, strategically rebalancing its portfolio from a historical concentration on developed economies.
Announced Sunday, LG Electronics is implementing region-specific strategies tailored to these high-growth markets, capitalizing on favorable demographics, increasing disposable incomes, and significant infrastructure development investments.
In 2025, the combined revenue from Brazil, India, and Saudi Arabia reached 6.2 trillion won ($4.3 billion), reflecting a growth of over 20 percent compared to 2023. This performance more than doubled LG Electronics’ overall growth rate during the same period, according to the company.
Brazil, the world’s 11th-largest economy, has long been a pivotal market for LG Electronics, driven by increasing purchasing power among lower-income households supported by government programs.
LG is investing over $200 million in the construction of a new manufacturing facility in Parana, southern Brazil, scheduled to commence operations this year. This facility, in conjunction with the existing Amazonas plant, will bring LG’s total annual local appliance production capacity to 7.2 million units.
“The new plant will concentrate on producing premium and localized appliances, enhancing cost competitiveness amidst rising domestic demand, while also functioning as an export hub for neighboring countries,” the company stated.
In India, where LG Electronics holds a leading market share across major home appliance categories, the company sees substantial growth potential, with penetration rates currently ranging from only 20 to 30 percent.
The recently launched Essential Series home appliance line targets India’s rapidly expanding young middle class. This line features essential products designed with localized innovations, including washing machines engineered for hard water conditions, air conditioners designed to withstand extreme summer heat, and refrigerators with enlarged fresh food compartments.
LG Electronics also highlighted expanding opportunities in Saudi Arabia, fueled by large-scale development projects aligned with the nation’s strategic plan.
LG Electronics entered the Saudi Arabian market in 1995 through a partnership with the Shaker Group, a prominent provider of home appliance solutions. Since then, they have collaborated on research and development of heating, ventilation, and air-conditioning (HVAC) technologies specifically optimized for extreme heat conditions.
“Localizing infrastructure and developing region-specific technologies are generating new business opportunities,” the company said. Key contracts in Saudi Arabia include providing cooling system solutions for a major net-zero artificial intelligence data center and supplying smart home systems for upscale residential complexes.
