“Looks Like a Movie”: BTS V’s Jinro Soju Global Ambassador Teaser Ignites Global Fandom
BTS’s V (Kim Taehyung) has been appointed as the very first global ambassador for Jinro, the world’s best-selling liquor brand. The release of his teaser video has ignited an enthusiastic response from fans worldwide.
Hitejinro officially unveiled V’s teaser video, featuring their newly selected global ambassador, on Jinro’s official Instagram and YouTube channels on the 9th. The 19-second clip showcases V, sporting striking oreo blonde two-tone hair, holding a bottle of Chamisul soju. The video heightened anticipation for the main advertisement with the compelling tagline: “The awaited guest has finally arrived. Where will he go? Anticipate Jinro’s new moment.”
V marks a historic moment as Jinro’s first-ever global ambassador, taking the brand’s reach to the international stage following the domestic ambassadorship of IU. Hwang Jung-ho, Vice President of Hitejinro’s Overseas Business Division, stated, “V is the ideal figure to best represent Jinro’s brand values and sensibility. We aim to communicate more closely with global consumers and further popularize Jinro worldwide.”
Jinro has consistently held the title of the world’s best-selling distilled spirit for 25 consecutive years, as recognized by the British liquor industry magazine “Drinks International,” selling an impressive 94.5 million cases last year. With soju sales in overseas markets projected to grow by 9% in 2025, Jinro is accelerating its global expansion. This high-profile campaign, fronted by BTS V, is expected to serve as a significant launchpad for the brand’s international leap.
Fan reactions to the teaser were explosive across social media. The X (formerly Twitter) India fan account @Taehyung_india_ cheered, “It looks like a movie shoot. It’s like he’s going to fight for Jinro!” A Philippine fan @TAETAE_PH exclaimed, “I was not ready for this at all. I’m screaming inside right now.” Japanese fan @momo__momo expressed gratitude, saying, “Thank you so much for filming this commercial with his two-tone hair.” @ChartUpdate_ commented, “V shines brilliantly in the new campaign for Jinro, the world’s No. 1 soju brand.” @KimTaehyung_Ro shared Jinro’s official tagline, “The awaited guest has finally arrived,” hyping up fans with the question, “Are you ready?!” Another fan enthusiastically noted, “Fashion, jewelry, investment, beauty, hotels, coffee, and now soju. He breaks records in every industry he touches.”
V currently holds ambassadorships for nine prominent brands, including Celine, Cartier, Tirtir, and Coca-Cola. One fan aptly described him as “the most in-demand and busiest idol” in the industry.
