Naver, a leading South Korean internet conglomerate, announced on Friday a significant strategic partnership with global game publisher Krafton. This collaboration aims to substantially expand the vibrant esports content ecosystem surrounding the immensely popular battle royale game, PUBG: Battlegrounds, through a comprehensive long-term alliance.
Under the terms of this pivotal agreement, Naver will strategically utilize the robust streaming technology and community-centric viewing culture of its proprietary streaming platform, Chzzk. This will facilitate a wide array of collaborations centered around the powerful PUBG esports intellectual property (IP).
Both companies are committed to elevating live viewing experiences. This includes strengthening tournament broadcasts and fostering new league partnerships directly on Chzzk, thereby significantly boosting user engagement with premium PUBG esports content. Furthermore, Naver plans to deliver exclusive content experiences by seamlessly integrating the PUBG esports IP with Chzzk’s dynamic streamer ecosystem.
The strategic partnership also encompasses joint promotional activities and innovative branding initiatives. Naver and Krafton intend to broaden user participation campaigns and maximize content exposure across Naver’s extensive ecosystem, particularly in conjunction with major PUBG esports leagues. Fans can also anticipate engaging online and offline events designed to deepen community connection.
Moreover, this agreement establishes a robust framework for enduring cooperation, dedicated to nurturing both the PUBG esports ecosystem and Chzzk’s burgeoning streamer community. Naver affirmed its commitment to creating expanded opportunities for streamers to craft unique content, tailored to their distinct styles and fan bases, by leveraging the PUBG esports IP. This initiative will further enrich Chzzk’s community-oriented viewing culture.
Naver highlighted that Chzzk was the first domestic streaming platform to introduce an innovative co-watching feature, enabling streamers and viewers to experience content together and interact in real time. Through this landmark partnership with Krafton, the platform is set to diversify its content lineup with more global gaming properties, enhancing its service offerings for dedicated esports fans across the entire Naver ecosystem.
“This partnership effectively marries the global competitiveness and immense appeal of the PUBG esports IP with Chzzk’s advanced streaming and community-building capabilities,” stated Shin Seul-gi, Naver’s game content partnership leader.
“We are excited to continue our close collaboration with Krafton, striving to build a truly differentiated esports content ecosystem where streamers, users, and gaming IPs are organically and meaningfully connected.”
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