Star Brand Reputation Rankings: May 2026
**BTS (Bangtan Sonyeondan) once again solidified their global popularity by claiming the top spot in the May 2026 Star Brand Reputation rankings.**
The May 2026 Star Brand Reputation Big Data analysis revealed **BTS at number one, followed by Lim Young-woong in second place, and Yoo Jae-suk securing the third position.**
The **Korea Institute of Corporate Reputation** conducted its comprehensive analysis of **Star Brand Big Data** from April 28 to May 28, 2026. A total of **250,348,644 pieces of data** were evaluated based on consumer behavior, encompassing **participation, media, communication, and community indices**. This figure represents a slight decrease of 4.49% compared to the 262,120,141 pieces of data collected in April.
The **top 30 Star Brand Reputation rankings** for May 2026 included: BTS, Lim Young-woong, Yoo Jae-suk, Byeon Woo-seok, Ryu Hyun-jin, Park Ji-hoon, IVE, Son Heung-min, BLACKPINK, aespa, TWICE, Lee Jung-hoo, Han Ro-ro, Jeon Hyun-moo, Park Ji-hyun, Lee Sang-yi, SEVENTEEN, Stray Kids, Haha, Kim Do-young, Wanna One, Kim Yong-bin, Red Velvet, Park Bo-young, Koo Kyo-hwan, Joo Woo-jae, Lee Chan-won, Kim Yuna, Kim Dong-hyun, and Hwasa.
The **BTS brand** secured its first-place position with a **brand reputation index of 9,206,081**. This figure reflects a 20.28% decrease from their April score of 11,547,433. **Lim Young-woong**, holding the second spot, registered 6,601,432, a 1.11% decline. **Yoo Jae-suk**, at third, saw his index drop by 16.67% to 6,104,037.
**Koo Chang-hwan, Director of the Korea Institute of Corporate Reputation**, offered his analysis: “The **May 2026 Star Brand Reputation Big Data analysis** confirms that the **BTS** brand (comprising RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) secured the top position. BTS continues to engage with **ARMYs worldwide** through their global tours. The **Lim Young-woong brand** ranked second, expanding its positive influence alongside his dedicated fanbase, ‘Heroic Era.’ **Yoo Jae-suk’s brand**, holding third place, has solidified its status as a trusted entertainment icon. Furthermore, the **Byeon Woo-seok brand**, at fourth, consistently connects with his fandom through shared experiences, while the **Ryu Hyun-jin brand**, in fifth, is recognized as a living legend.”
He continued, “A closer look at the **Star Brand Big Data** for May 2026 within the overall Star Brand category reveals a 4.49% reduction compared to the 262,120,141 data points from April. Detailed analysis shows a 10.79% rise in **brand consumption** and a 4.38% increase in **brand issue** mentions. Conversely, **brand communication** saw a 14.15% decline, and **brand spread** decreased by 3.91%.”
The **top 100 Star Brand Reputation rankings for May 2026**, derived from **Big Data analysis**, are as follows: BTS, Lim Young-woong, Yoo Jae-suk, Byeon Woo-seok, Ryu Hyun-jin, Park Ji-hoon, IVE, Son Heung-min, BLACKPINK, aespa, TWICE, Lee Jung-hoo, Han Ro-ro, Jeon Hyun-moo, Park Ji-hyun, Lee Sang-yi, SEVENTEEN, Stray Kids, Haha, Kim Do-young, Wanna One, Kim Yong-bin, Red Velvet, Park Bo-young, Koo Kyo-hwan, Joo Woo-jae, Lee Chan-won, Kim Yuna, Kim Dong-hyun, Hwasa, 10CM, Jeon So-young, Cortis, Kim Jong-kook, Kim Go-eun, Kim Jae-won, Shin Dong-yup, BIGBANG, Go Youn-jung, Heo Nam-jun, Shin Hye-sun, Park Ji-sung, Sung Si-kyung, Kang Mi-na, Kang Dong-won, Gong Myung, Psy, Lee Dae-ho, Kim Hye-yoon, LE SSERAFIM, Apink, Kim Jong-min, Kim Hye-soo, Lee Jong-suk, Ha Ji-won, Kang Ho-dong, Lee Jung-jae, Choi Hyung-woo, EXO, RIIZE, Jung Woo, Chae Won-bin, Gong Seung-yeon, Moon Ga-young, Kim Joon-ho, Lee Sang-min, Seo Jang-hoon, NCT, Ahn Hyo-seop, Lee Byung-hun, Kim Tae-kyun, ENHYPEN, Yoo Hae-jin, Park Bo-gum, Lee Jun-ho, Kim Ha-seong, HATS:ON, Gong Yoo, Lee Hyo-ri, Hwang Jung-min, Park Jung-min, Jun Ji-hyun, Yang Hyeon-jong, Kim Min-jae, Kang Min-ho, fromis_9, Jang Yoon-jeong, Choo Sung-hoon, DAY6, Park Seo-jun, Kiki, Park Jin-young, Koo Ja-wook, ILLIT, Hyun Bin, Ma Dong-seok, Ahn Jung-hwan, Swings, Kian84, and Lee Jun-young.
