LE SSERAFIM Unveils Ethereal ‘YUSU LILY’ Concept Photos for Highly Anticipated 2nd Full Album ‘PUREFLOW’ pt.1

Global sensation LE SSERAFIM (comprising Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae) has unveiled the captivating second concept visuals for their upcoming second full-length album, “PUREFLOW’ pt.1,” immediately enchanting fans worldwide.

At midnight on May 13th, LE SSERAFIM released the stunning ‘YUSU LILY’ version concept photos and a mesmerizing video via their official social media channels. The video, featuring members immersed in tranquil waters and presented in a serene black and white palette, evokes a dreamlike and mysterious aura.

While their previously released ‘BIRCH SCAR’ concept delved into themes of inner fear and longing, ‘YUSU LILY’ presents a contrasting narrative. It powerfully showcases vitality found within tranquility, symbolized by continuously flowing water. In the group photos, the members are seen submerged in water, leaning on each other, their calm gazes reflecting a strong bond and deepened trust.

Individually, Kim Chaewon radiates a gentle and pure charm in a space bathed in soft, diffused light. Sakura perfects an innocent and pristine atmosphere with translucent water droplets and a wet hairstyle. Huh Yunjin reveals her face above the water, her image accompanied by the poignant phrase “I need your company.” Kazuha demonstrates graceful movements through an elegant underwater shoot. Lastly, Hong Eunchae captivatingly stares into the camera, embodying a mesmerizing, mermaid-like elegance.

This particular concept subtly harks back to their debut album, “FEARLESS,” where the members also presented a mystical allure within submerged settings. Four years post-debut, they now return with a visibly more mature and profound visual narrative.

The second full-length album, “PUREFLOW’ pt.1,” is set to be released on May 22nd at 1 PM KST. While their previous work championed strength without fear, this album delves into a profound shift in perspective: “We became stronger because we understood fear.” Following the album release, LE SSERAFIM will embark on their highly anticipated second world tour, “2026 LE SSERAFIM TOUR ‘PUREFLOW’,” kicking off with a concert in Incheon on July 11th. This expansive tour will feature a total of 32 performances across 23 cities, promising an unforgettable experience for FEARNOTs worldwide.