CJ Foodville proudly announced Monday that its renowned bakery brand, Tous les Jours, made a significant entry into Ulaangom, Mongolia, on July 1. This strategic expansion marks Tous les Jours as the first Korean bakery brand to establish a presence in the key northwestern Mongolian city, offering a fresh taste of premium bakery products to the local community.
Situated approximately 1,400 kilometers from the capital, Ulaanbaatar, Ulaangom stands as a vital regional hub in northwestern Mongolia. This latest store opening follows closely on the heels of Tous les Jours’ successful launch in Darkhan, one of Mongolia’s largest cities, just six months prior in December, underscoring the brand’s accelerating growth within the Mongolian market.
Establishing this new location presented unique logistical and operational hurdles. CJ Foodville successfully navigated challenges such as extreme daily temperature fluctuations, prolonged harsh winters, and the considerable distance from the capital. The company credits its robust manufacturing capabilities, efficient supply chain infrastructure, and extensive operational experience within Mongolia for the seamless and successful launch of the Ulaangom bakery.
Strategically positioned on the ground floor of a modern mixed-use complex within Ulaangom’s bustling central market district, the new Tous les Jours bakery cafe immediately captivated local residents. The grand opening witnessed an impressive turnout of over 600 visitors, signaling exceptionally strong community enthusiasm and high demand for premium Korean bakery offerings.
This inviting 54-seat bakery cafe provides a diverse menu featuring a wide selection of freshly baked cakes, exquisite pastries, delightful desserts, and refreshing beverages. Patrons can indulge in Tous les Jours’ renowned Korean-style bakery products, which have garnered immense popularity both domestically and internationally.
Tous les Jours has consistently solidified its position as a leading premium bakery brand across Mongolia since its initial market entry in 2016. This expansion began with the signing of a strategic master franchise agreement with local partner LLC, making Tous les Jours the pioneering Korean bakery chain to successfully penetrate the Mongolian culinary landscape.
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