Lotte Department Store is excited to announce the launch of its much-anticipated 2026 Summer Sale, starting Friday. Shoppers can enjoy significant savings of up to 40 percent across a wide array of categories, including fashionable apparel, sports gear, children’s products, and home essentials. This extensive sale event will run through July 12, offering customers ample time to explore incredible deals.
Over 400 popular brands are set to participate in this grand summer campaign. Customers can look forward to enticing discounts on seasonal bestsellers, alongside opportunities to earn Lotte gift certificates valued at up to 15 percent of their purchases, with specific offers varying by product category.
The promotion will feature renowned luxury brands such as Thom Browne, Jacquemus, Tory Burch, and Ami, alongside a curated selection of leading Korean fashion labels, ensuring a premium shopping experience. For those preparing for warmer weather, swimwear and beachwear brands like Nike Swim and Arena will present attractive discounts of up to 20 percent on their latest collections.
In anticipation of this year’s prolonged heat waves and monsoon season, Lotte Department Store is also highlighting essential seasonal items. A special Beanpole x Hunter pop-up store will be open at Lotte World Mall in Jamsil from June 30 to July 12, showcasing exclusive collaboration rain boots and raincoats at discounted prices. Additionally, the main Lotte Department Store branch will host a Crocs pop-up until July 9, offering popular sandals, clogs, and other water shoes with discounts of up to 30 percent.
Home decor enthusiasts and those looking to refresh their living spaces can take advantage of the “Cool Bedding Festival.” This special event features functional summer bedding from trusted brands including Allerman, Sesa, and The House, with impressive discounts of up to 60 percent off, perfect for a comfortable night’s sleep.
Adding to the excitement, Lotte Department Store is collaborating with the Lotte Giants baseball team for special baseball-themed promotions. From Wednesday through July 12, seven Lotte Department Store branches located in the Busan area will host an “All-Star Shopping Week.” During this period, customers will be entered into a drawing for exclusive tickets to a Lotte Department Store x Lotte Giants Match Day, combining shopping with sporting fun.
The grand baseball celebration continues on July 8 at Sajik Baseball Stadium in Busan. Lotte Department Store will operate a dynamic promotional booth, giving away official Lotte Giants merchandise. Furthermore, lucky customers will have the extraordinary chance to throw the ceremonial first pitch or serve as the honorary first batter, determined through engaging social media events.
“We have significantly expanded discounts on popular summer products this year, anticipating the return of prolonged heat waves and the monsoon season,” stated Park Sang-woo, Head of Marketing at Lotte Department Store, emphasizing the retailer’s commitment to customer satisfaction during the summer months.
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