K-pop sensation Felix of Stray Kids is set to join a prestigious global campaign dedicated to promoting hanbok, Korea’s beautiful traditional attire. The Ministry of Culture, Sports and Tourism officially announced this exciting collaboration on Wednesday, highlighting Felix’s role in elevating Korean culture on the world stage.
The “Hanbok Wave” campaign, now in its seventh successful year, is a significant initiative that partners five innovative small and medium-sized hanbok designers with influential celebrities. This collaboration aims to create stunning designs that showcase the unique aesthetics of hanbok to a global audience. These captivating images featuring Felix in traditional Korean fashion will be displayed on prominent billboards in major international cities, including Seoul, New York, Paris, and Milan, amplifying the reach of this cultural promotion.
By participating in this impactful campaign, Felix follows in the footsteps of renowned Korean figures who have previously championed hanbok. This esteemed list includes acclaimed actors such as Park Bogum, Kim Taeri, and Suzy, alongside Olympic figure skating icon Kim Yuna, further cementing the campaign’s high profile.
In related news, Stray Kids, with Felix as a key member, recently captivated audiences as one of the headliners at The Governors Ball Music Festival 2026 in New York last week, showcasing their powerful K-pop presence.
Looking ahead, the globally popular K-pop group Stray Kids is slated to make history in September by headlining Rock in Rio in Brazil. They will be the first K-pop act ever to achieve this milestone at the iconic festival, continuing their impressive trajectory in the international music scene.
