Daesang Corp. is aggressively accelerating its **global business expansion**, targeting an ambitious 1 trillion won ($673 million) in total sales across its **Southeast Asian subsidiaries**. This strategic focus underscores the company’s commitment to growth in the vibrant **Southeast Asia food market**.
Currently, Daesang operates in 10 key **Southeast Asian countries**, including Indonesia, Vietnam, Thailand, and Malaysia. Demonstrating significant momentum, its regional subsidiaries reported 790 billion won in sales for 2025, marking an impressive 29 percent increase since 2021.
In **Indonesia**, Daesang successfully leverages its strong local brand, **Mamasuka**, which offers an extensive portfolio of over 200 products, including popular dried laver and convenience foods. Notably, **Korean dried laver**, or “gim,” has achieved exceptional market success. The group’s flagship product, **Gim Bori**, has become a beloved staple, frequently sprinkled over various rice and noodle dishes.
Further strengthening its presence, Daesang has forged a strategic partnership with top local distributor WinCommerce in **Vietnam**. This collaboration ensures that its renowned **Ofood products** are widely available across major retail outlets nationwide, enhancing accessibility for Vietnamese consumers.
To bolster its operations and production capacity in the region, Daesang made a substantial investment of 30 billion won in 2024. This capital was allocated to the Hai Duong and Hung Yen plants, which are key assets owned by its subsidiaries, Daesang Vietnam and Daesang Duc Viet, respectively.
These investments have yielded significant results: the Hai Duong plant boosted its production by 40 percent. Meanwhile, the Hung Yen plant dramatically increased its production capacity twofold and is now efficiently manufacturing high-demand regional specialties like spring rolls and banh bao (meat dumplings).
Daesang proudly holds the position of the **top player in the gim market**, surpassing its competitors by a substantial margin of nearly 30 percent. The company’s **kimchi business** is also experiencing rapid growth, further supported by a newly established manufacturing base located within the expanded Hung Yen plant.
“Our sustained success in the dynamic **Southeast Asian market** is a direct result of our deep understanding of the local food scene and our ability to connect with diverse consumer preferences,” affirmed Lim Jung-bae, CEO of Daesang Corp.
Looking ahead, Daesang is poised to participate in the prestigious **Thaifex-Anuga Asia exhibition** on May 26 in Thailand. The company will showcase its diverse product range, featuring popular items such as its authentic **kimchi**, the successful **Gim Bori**, and convenient cup tteokbokki.
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