Leading Korean game developer Devsisters announced on Thursday the grand opening of its inaugural US retail pop-up store for the beloved CookieRun franchise in New York, a move driven by increasing demand from its dedicated Western fanbase.
This highly anticipated CookieRun pop-up will welcome visitors from April 17 to 26 at Line Friends Square NY, prominently located in the heart of Times Square. This initiative signifies a pivotal stride in the franchise’s broader offline expansion strategy.
The critically acclaimed mobile game, “CookieRun: Kingdom,” notably secured a spot among YouTube’s top 10 trending topics in the US in 2025, underscoring its significant cultural impact. Furthermore, the entire CookieRun franchise boasts an impressive milestone of over $1 billion in lifetime revenue, solidifying its global success.
There’s a palpable surge in demand for immersive, in-person fan experiences, particularly evident in the United States. Last year alone, the US market contributed a substantial 65 percent of CookieRun’s total overseas merchandise sales, highlighting its crucial role in the brand’s global reach.
During this exciting 10-day event, fans can explore an extensive collection of over 130 unique merchandise items. This includes highly sought-after New York-exclusive products, available only at this location. Beyond shopping, the pop-up offers engaging themed experiences, including an interactive photo booth, special character appearances, and exclusive autograph sessions.
Key highlights of the CookieRun pop-up encompass captivating city-themed items, drawing inspiration from iconic New York landmarks—such as exclusive Statue of Liberty-themed GingerBrave merchandise. Visitors will also be treated to dazzling large-scale video displays prominently facing Times Square, alongside special mascot appearances by beloved characters Shadow Milk Cookie and Eternal Sugar Cookie.
Adding to the excitement, renowned voice actors CJ Pawlikowski and Gabi Hankins-Manoukian are scheduled to host special autograph sessions, offering fans a unique opportunity to connect. Furthermore, visitors can enjoy additional interactive experiences, including creating personalized custom photo strips at a wonderfully themed booth.
Devsisters emphasizes that this CookieRun pop-up store powerfully underscores its strategic initiative to broaden its presence beyond digital platforms, aiming to foster deeper, more tangible engagement with its expansive global fan base.
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