HD Construction Equipment is aggressively expanding its presence in Australia, employing tailored sales strategies to capitalize on increasing market demand.
The company announced on Friday that its construction equipment sales in Australia experienced a significant 56 percent year-on-year surge in January and February, exceeding 100 units.
Bolstered by an expanding dealer network, HD Construction Equipment anticipates annual sales to more than double compared to the 439 units sold last year.
The equipment manufacturer is leveraging Korea Eximbank’s “Export Vitality ON” financing package, which provides funding, favorable interest rates, and elevated credit limits to support companies’ expansion into new international markets.
HD Construction Equipment has seen strong momentum in global orders since the integration of HD Hyundai Construction Equipment and HD Hyundai Infracore on January 1st.
The company aims for an annual revenue of 14.8 trillion won ($9.8 billion) and aspires to be among the world’s top 10 construction equipment manufacturers by 2030.
Australia, with an annual demand of approximately 25,000 units, remains a critical market with substantial growth potential. This growth is fueled by government-led infrastructure projects focusing on roads, railways, and energy, alongside consistent demand from the mining sector.
According to market research firm Mordor Intelligence, the Australian construction equipment market is projected to expand from $3.6 billion in 2026 to approximately $4.5 billion by 2031.
The company is targeting the compact equipment segment, which represents roughly half of the total demand, by widening its dealer network and refining localized products and services. They plan to add to their mini excavator lineup while introducing new products, including compact track loaders and dozers, to further diversify its compact portfolio in Australia this year.
“We are accelerating our push into the Australian market by drawing on the combined sales networks and product competitiveness of the Hyundai and Develon brands,” a company official stated.
The official also noted that the company will continue to expand the global footprint of Korean construction equipment through close collaboration with Korea Eximbank and local partners.
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