Gmarket, Shinsegae Group’s leading e-commerce platform, announced on Sunday that its strategic partnerships with brands are driving significant sales growth. The company plans to extend this successful model into other high-potential product categories.
Through its Joint Business Partnership (JBP) program, Gmarket collaborates with brands on promotional calendars, advertising strategies, and product development. Currently, over 1,300 brands participate in the JBP program.
Data shows that among the top 100 participating brands, transaction volumes have increased by an average of 20% compared to brands operating under standard arrangements.
Food industry leader Otoki, which joined the program last year to boost new product launches, reported an impressive 87% year-on-year increase in revenue on Gmarket.
The “All-In” format, a key component of the JBP program, has delivered particularly impressive results. This single-day event focuses all of Gmarket’s marketing resources on a single brand, resulting in an average 20-fold increase in transaction volume compared to the previous year.
Amorepacific leveraged the “All-In” format to achieve a month’s worth of sales in a single day, with transaction volumes soaring over 40 times.
Similarly, LG Household & Health Care experienced a 3.4-fold increase in customer traffic compared to standard promotions, setting a new single-day sales record on the Gmarket platform.
Gmarket aims to further expand the JBP model, with a particular focus on beauty, fashion, and food – categories identified as offering substantial growth opportunities.
“When brands grow, the platform grows with them,” stated a Gmarket official. “We will continue to expand strategic collaborations to boost sales and foster a better environment for brand growth.”
