Korea Ginseng Corp. announced its flagship brand, JungKwanJang, successfully showcased the unique benefits of Korean red ginseng to a global audience at the Natural Products Expo West, held from March 4-6 in Anaheim, California.
This premier event, recognized as one of the world’s largest natural food exhibitions, attracted approximately 3,000 food and beverage companies representing 130 countries, along with over 60,000 industry professionals. It serves as a crucial global stage for identifying emerging trends and innovations within the food and wellness sectors.
JungKwanJang regularly participates in Natural Products Expo West to bolster its brand recognition in North America and cultivate stronger relationships with international consumers and distribution partners.
This year, JungKwanJang’s booth operated under the theme “127 Years, Korean Ginseng Legacy,” featuring a design reminiscent of a traditional Korean hanok. Through compelling storytelling and interactive displays highlighting its 127-year history of cultivation and manufacturing expertise, the brand positioned Korean red ginseng as an ideal daily wellness solution.
The brand presented a diverse portfolio of its popular products, including Everytime, its top-selling product on Amazon; the caffeine-free health drink Hong Sam Won; and GLPro, a specialized product line formulated to support healthy blood sugar management.
Attendees had the opportunity to sample beverages at the K-Energy Wellness Bar, where JungKwanJang demonstrated convenient and delicious ways to incorporate the power of red ginseng into daily routines.
The booth also provided an engaging photo zone, designed to showcase Korean culture with traditional props like hanbok, gat, and fans, enabling visitors to immerse themselves in elements of Korea’s rich heritage.
“The Natural Products Expo West facilitated the introduction of the profound heritage and scientific backing of Korean ginseng and red ginseng to consumers, alongside the captivating elements of traditional Korean culture,” stated a company official.
“We are committed to continuing efficacy research, developing targeted products that meet the specific needs of local consumers, and expanding our global distribution network to solidify our position as a leading global health and wellness brand.”
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