US Firm Anthropic Joins OpenAI, Google in Korea’s Booming Enterprise AI Market
Anthropic, a rapidly expanding US artificial intelligence company and the developer of the Claude language model, is ramping up its presence in South Korea with new hires as it gears up to launch a Seoul office focused on enterprise AI solutions.
Established in 2021 by former OpenAI researchers, Anthropic is renowned for Claude, a generative AI assistant designed as a compelling alternative to ChatGPT and Google’s Gemini. While its global user base is smaller, Claude has cultivated a strong following among developers and enterprise clients for its superior reasoning abilities and reliability when tackling complex tasks.
Anthropic is actively recruiting for five Seoul-based positions—four in sales and one in finance and strategy—with the goal of widening its enterprise footprint in the Korean market. The job listings emphasize business development, B2B support, and comprehensive onboarding services, signaling a clear emphasis on facilitating corporate adoption of Claude.
Last month, legal team member Scott Alexander Booth was appointed as a registered director of the Korean entity. The company is also searching for a country manager, with the office officially launching once leadership is in place. South Korea will be Anthropic’s third office in the Asia-Pacific region, after Japan and India, demonstrating the region’s growing importance in the AI landscape.
This expansion coincides with growing global interest in Anthropic’s cutting-edge AI tools for enterprise applications. In January, Anthropic unveiled Claude Cowork, an innovative tool enabling non-technical employees to create workflow automation apps simply through natural language conversations with the AI. The release triggered an immediate market response, with legal workflow features in Cowork causing share price drops at major legal software firms, including Thomson Reuters.
In South Korea, Claude Cowork’s disruptive potential has gained attention at the policy level, prompting discussions in the National Assembly regarding how local regulations might be hindering the development of domestic legaltech solutions.
Anthropic’s growing presence underscores South Korea’s strategic importance for leading global AI companies. In its Anthropic Economic Index released last month, the company ranked South Korea seventh out of 116 countries worldwide in terms of Claude usage intensity. The index takes into account population size, providing a per capita understanding of how deeply AI is integrated into professional activities.
The Korean market is also highly lucrative. In November of last year, mobile analytics firm Sensor Tower estimated that Korean users had generated approximately $200 million in cumulative revenue from the ChatGPT mobile app, ranking Korea second globally behind the United States in total app revenue. With revenue per download at $8.70, almost on par with the US figure of $8.80, Korea demonstrates exceptional user monetization potential.
Anthropic enters a vibrant Korean AI market already populated by global competitors. OpenAI has operated a local entity since late 2025, under the leadership of former Google Korea chief Kim Kyoung-hoon, and is actively growing its enterprise team. Google is promoting its Gemini Enterprise product through its established Korean operations, seamlessly integrating its AI models into widely used services like Workspace and Android.
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