Immerse yourself in Korean culture with “BTS The City Arirang London,” a special program running at the British Museum through July 23. This unique event, organized by Hybe, is part of BTS’s signature cultural initiative taking place alongside their ongoing world tour, celebrating rich Korean heritage in the heart of London.
Visitors to the British Museum can explore stunning Korean artifacts permanently on display, including a traditional moon jar, exquisite gold earrings, and ancient roof tiles. These exhibits are thoughtfully curated to evoke powerful themes of hope and resilience, offering a profound cultural experience for all.
Participate in the interactive “What is Your Arirang?” social media campaign. Share the artifacts that resonate most with your own life on your social media platforms, connecting your personal story with timeless Korean artistry and cultural narratives.
“Arirang” is not only a cherished Korean folk song but also the title of BTS’s fifth studio album, released in March. This vibrant cultural program coincides with the group’s highly anticipated two-day concerts, which recently took place at Tottenham Hotspur Stadium in London, further solidifying the connection between BTS and Korean heritage on a global stage.
