Seoul businesses are buzzing as tourists flock to BTS-themed experiences. Department stores, hotels, and convenience stores are ramping up operations to cater to the surge in visitors, while prioritizing safety amid anticipated crowds.
Lotte Department Store is illuminating its Myeongdong area in purple with the “Welcome Light” project, running until Sunday evening. Lotte Duty Free has also launched purple-themed interactive booths in Myeongdong to enhance the visitor experience.
Lifestyle brand LF Corp. has transformed its Hazzys flagship store, Space H Seoul, with eye-catching purple decorations.
Restaurants are offering special promotions, including free meals and discounts for patrons wearing purple attire. Coffee shops and dessert chains are introducing limited-edition lavender-flavored treats.
Demand for BTS merchandise, including plush toys, keychains, and character-themed items, has soared, leading to many items selling out quickly in popular shopping areas.
Shinsegae Duty Free reported a 190% increase in BTS merchandise sales at its Myeongdong “K-Wave Zone” from March 11-17, compared to the previous week.
Hotels and resorts are also rolling out special BTS-themed packages to attract international guests.
Paradise City has launched a “Fan First” campaign featuring limited-edition BTS merchandise, photo opportunities, and captivating music fountain shows.
Nol Universe, a travel platform, is offering discounts on 16 Seoul-based activities, including Han River cruises, city bus tours, and traditional Hanbok experiences.
With large crowds expected, retailers are implementing heightened safety protocols.
Lotte Department Store’s Myeongdong branch plans to increase security personnel by 150% on Saturday, including the deployment of anti-terrorism staff.
Convenience store chains are activating emergency response systems to manage the anticipated influx of customers.
CU has stocked up to 100 times their usual inventory of essential items such as bottled water, coffee, and portable chargers across more than 30 stores in the Gwanghwamun and Myeongdong areas.
7-Eleven has created dedicated K-food displays and installed welcome banners for BTS fans.
Businesses across Seoul’s retail and hospitality sectors are focused on accommodating increased demand while ensuring safety and a positive experience for visiting fans.
