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  • BTS Purple Welcome: Shops and Restaurants Celebrate
  • Entertainment

BTS Purple Welcome: Shops and Restaurants Celebrate

editor 3월 19, 2026
BTS Purple Welcome: Shops and Restaurants Celebrate

(ATTN: UPDATES with fan’s remarks; ADDS byline)
By Lee Haye-ah and Kim Seong-hun

Get ready, ARMY! Global superstar BTS is set to light up Gwanghwamun Square this Saturday with a performance celebrating the release of their highly anticipated fifth studio album, “Arirang.” From local businesses to government officials, Seoul is buzzing with excitement as preparations are underway to ensure a safe and unforgettable experience for fans.

An estimated 260,000 fans and visitors from around the globe are expected to flock to the streets stretching from Gwanghwamun Square to Sungnyemun Gate, eager to witness the triumphant return of one of K-pop’s most iconic groups.

Local businesses are rolling out the purple carpet for the ARMY. Outside a raw fish restaurant near the square, purple flowers adorned the entrance, while employees at a nearby coffee shop donned ribbons in traditional Korean colors, offering a warm welcome to international visitors.

“Business was tough during the pandemic, and BTS’s music was a great comfort to me. I’m thrilled they’re performing so close by,” said Kim Seong-dae, owner of the fish restaurant.

“I want to celebrate like a festival and welcome ARMY guests with purple balloons and napkins!” he added.

The entrance of a restaurant in Gwanghwamun, Seoul, is decorated with purple flowers on March 19, 2026, two days before BTS' concert. ()

Signs promoting “BTS meal sets” and “ARMY meal sets” are popping up everywhere, and one cold noodle restaurant is even offering 1,000 free bowls on concert day.

Convenience stores are stocking up on essentials like water, hand warmers, and portable chargers to cater to the massive crowd. New merchandise, including adorable BTS member dolls, are also hitting the shelves.

“Our head office helped us order more items popular with international customers,” said a convenience store owner named Park. “We didn’t sell the BTS dolls before.”

While the excitement is palpable, not everyone in the neighborhood is swept up in the frenzy.

The owner of a small eatery tucked away behind the Sejong Center for the Performing Arts, expressed concerns about the potential lack of customers and is considering closing for the day.

“I don’t think people will come this far back,” he said.

Despite the mixed reactions, many are simply happy to be part of the celebration, even from afar.

Roger and Sue Dupuy, a couple visiting from California, arrived in Seoul on Tuesday and plan to watch a live broadcast of the concert since they couldn’t secure tickets.

“It’s a global community celebrating together,” said Roger, 60. “News is depressing these days, so I’m looking forward to the celebration, joy, music, and love.”

“As an ARMY member, it’s such a historic moment,” Sue, 58, added.

A convenience store in Seoul is decorated with purple balloons welcoming BTS fans on March 19, 2026. ()

Klook.com
Tags: Korean celebrity Korean drama Korean entertainment news Korean movie Korean pop

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