By Lee Haye-ah
The global sensation BTS is set to ignite Gwanghwamun Square this Saturday with a highly anticipated performance celebrating the release of their fifth studio album, “Arirang.” The event has garnered widespread attention, with meticulous planning from local and national government bodies to ensure a safe and unforgettable experience for all attendees.
An estimated 260,000 fans and visitors from across the globe are expected to converge on the streets stretching from Gwanghwamun Square to Sungnye Gate, eager to witness the iconic K-pop group’s return.
Local businesses in the area are gearing up for the influx of fans. Outside a popular raw fish restaurant west of the square, a delicate arrangement of purple flowers adorns the entrance. Employees at a nearby coffee shop are donning ribbons in the traditional Korean cardinal colors, extending a warm and authentic welcome to international visitors.
“During the pandemic, when business was incredibly challenging, BTS’s music provided much-needed solace,” says Kim Seong-dae, owner of the fish restaurant. “I’m overjoyed that they’ll be performing so close by.”
“I envision this as a grand festival and intend to welcome ARMY guests with purple balloons and napkins,” he added, referencing the band’s devoted fan base.
Promotional signboards advertising “BTS meal sets” and “ARMY meal sets” are prominently displayed, and one noodle shop is even offering 1,000 free bowls of cold noodles on the day of the concert.
Convenience stores are fully stocked with essentials like water bottles, hand warmers, and portable chargers in anticipation of the crowds. New merchandise, including dolls of each BTS member, has also been introduced to cater to the band’s most dedicated fans.
“Our head office provided significant support, enabling me to order a greater quantity of items that appeal to international customers,” says Park, a local convenience store owner. “We didn’t carry the member dolls before.”
However, the excitement isn’t universal within the neighborhood.
Located away from the immediate hustle and bustle, behind the Sejong Center for the Performing Arts, a restaurant owner in their seventies is considering closing shop for the day.
“I doubt many people will venture this far back,” they commented.
