Celebrate the release of BTS’s highly anticipated album, “Arirang,” with exclusive pop-up stores opening on March 20th at 1 PM KST! Visit The Heritage at Shinsegae Department Store’s main branch and HYBE headquarters in Seoul from March 20th to April 12th for a unique shopping experience.
In collaboration with the National Museum Foundation of Korea, BTS presents a curated collection of merchandise that reimagines traditional Korean artistry with a modern twist, perfectly complementing the album’s themes.
These special edition products are a joint creation with Mu:ds, the National Museum Foundation’s cultural goods brand, aiming to share the beauty of Korean culture with a global audience. Look out for other exciting items like hoodies and ball caps!
Get a head start! Early access to select merchandise begins this Thursday on Weverse Shop, with the full collection launching on March 20th. The Mu:ds collaboration items will also be available at the National Museum of Korea gift shop from the same date. Remember to book your visit in advance through the Weverse Spot reservation system.
“Arirang,” an album deeply rooted in BTS’s identity and exploring themes of love, has already garnered immense anticipation, evidenced by over 4 million pre-saves on Spotify.
Don’t miss BTS’s free comeback concert at Gwanghwamun Square in Seoul on March 21st at 8 PM KST, following the album’s release on March 20th at 1 PM KST!
