(ATTN: UPDATES with more details in paras 2, 6-10; ADDS photo)
BLACKPINK has achieved a monumental milestone, surpassing 90 million subscribers on YouTube. According to YG Entertainment, the group’s label, and the global video sharing platform, the K-pop sensation reached this landmark achievement around 7 p.m. the previous day, approximately nine years and eight months after launching their channel in June 2016. The channel currently boasts 648 videos.
To celebrate this incredible achievement, YouTube presented BLACKPINK with a custom Red Diamond Creator Award.
“The dynamic female powerhouse that is BLACKPINK has earned international acclaim on YouTube with their mega hit songs and fierce performances,” YouTube said on its official blog.
“The group has continuously raised the bar on YouTube, pioneering new ways to connect with their fans,” it added.
Back in July 2020, BLACKPINK made history as the first non-English-language artist to break into the top five for YouTube subscribers. They continued their ascent, surpassing global pop icons such as Ariana Grande, Eminem, Ed Sheeran, Marshmello, and Justin Bieber to claim the No. 1 spot worldwide in September 2021, a position they still maintain.
BLACKPINK’s impressive discography features nine videos, including hits like “Ddu-du Ddu-du” and “Kill This Love,” that have each surpassed a billion views, earning them a place in YouTube’s “Billion Views Club.” The group also holds three spots among the top 10 most-viewed music videos within the first 24 hours of release.
According to YG Entertainment, BLACKPINK boasts an impressive 50 videos with over 100 million views, and their channel’s total views have exceeded 41.1 billion. The group is officially recognized by Guinness World Records as the most-viewed band on YouTube.
Over the past year, the channel has garnered more than 3.3 billion views, fueled by increasing excitement surrounding the release of their upcoming third EP, “Deadline,” scheduled for release next Friday. Since the release of a video announcing the new EP on January 15th, the channel has been gaining approximately 10,000 new subscribers each day.
“On a platform that shapes global music trends, subscriber numbers are an indicator of a loyal fandom,” YG Entertainment stated, emphasizing that BLACKPINK’s fan base continues to grow despite their already immense global popularity.
