LG Electronics is doubling down on its AI transformation strategy, putting all Korea-based executives through an intensive two-day AI program at its Digital Park campus in Pyeongtaek. This initiative signifies a major push to integrate artificial intelligence across all facets of the company’s operations.
These mandatory AI training sessions, conducted earlier this month, immersed participants in hands-on experience with AI tools. Executives worked directly with LG’s own Exaone model, as well as OpenAI’s ChatGPT and Google’s Gemini. The tasks ranged from automating workflows to generating AI-powered reports, according to industry insiders.
This AI focus is directly linked to the commitment of CEO Lyu Jae-cheol, who assumed his role in December. At LG Electronics’ annual shareholders’ meeting on March 23, Lyu emphasized AI as the key to fundamentally reshaping the company’s operations.
“We will leverage AI solutions alongside our unmatched manufacturing capabilities to boost productivity by 30 percent within two to three years,” he stated.
Just days later, on March 25, LG Group Chairman Koo Kwang-mo reinforced this message during an executive meeting in Seoul, attended by approximately 40 group presidents. He stressed the importance of rapid execution in AI transformation, stating, “Speed is paramount in AX,” and urged that “CEOs and business leaders must lead this transformation personally,” avoiding delegation.
This urgent push for AI adoption comes against a backdrop of financial pressures. While LG Electronics achieved a record revenue of 89.2 trillion won ($58.4 billion) in 2025, its operating profit declined by 27.5 percent to 2.48 trillion won, impacted by losses in the TV division and one-time restructuring costs.
LG highlights several internally developed AI systems that are already delivering tangible results. Chatda, a data analytics system powered by Microsoft, enables employees to analyze large datasets conversationally, reducing analysis time from three to five days to approximately 30 minutes.
Chatda’s insights have also led to product improvements tailored to specific markets. For example, in India, Chatda revealed that customers frequently opened their refrigerators, prompting LG to add a feature that maintains a consistent internal temperature for enhanced food preservation. In Brazil, data indicated that customers typically washed clothes in small loads throughout the day, leading LG to prioritize the quick-wash option on the machine’s display.
LGenie, LG’s internal AI assistant, supports employees with tasks such as document summarization, knowledge retrieval, and code analysis. It handles over 700,000 requests monthly and offers real-time interpretation in 71 languages for LG’s globally distributed workforce, with over 1,200 hours of usage logged each month.
The company’s AI-powered customer service tools are also demonstrating concrete benefits. LG Electronics reports a 37 percent reduction in unnecessary technician dispatches. Furthermore, 14 percent of agents previously handling routine inquiries have been reassigned to address more complex customer issues.
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