GS Caltex announced on Thursday the launch of its “CCU~S” carbon reduction education campaign, designed to introduce the concept of carbon capture technology to children through engaging and interactive learning experiences.
The core of the campaign is a practical, hands-on educational kit. This kit aims to explain the processes of carbon capture, utilization, and storage (CCUS) in an easily understandable manner. It uses a fun analogy, allowing children to simulate the process of capturing carbon emissions and then using them to help plants grow.
Through this engaging activity, young participants can learn key principles of the circular economy, which involves capturing carbon, reusing it as a valuable resource, or storing it safely and securely.
GS Caltex plans to broaden public involvement through a combination of online and offline initiatives. Interested individuals can enter a draw on the company’s official blog, Media Hub, for the chance to receive a CCUS kit and try the program at home.
The company has also partnered with science content creator Orbit to produce an informative and entertaining video that explains the science behind CCUS in an accessible and engaging format.
In addition to these initiatives, GS Caltex has already conducted in-person educational programs for approximately 500 students across seven elementary schools in Yeosu, in collaboration with the Yeosu Industrial Complex Joint Development Council.
The CCUS kit was initially showcased as branded merchandise at GS Caltex’s “Energy for Sustainable Life” booth during the APEC CEO Summit in Gyeongju, where it received overwhelmingly positive feedback from attendees.
Based on this positive reception, GS Caltex has refined the kit’s design and specifications, incorporating biodegradable plastic materials that can decompose naturally through the action of microorganisms.
A GS Caltex official stated that the company is committed to expanding its low-carbon business ventures while simultaneously exploring innovative methods for communicating its sustainability initiatives to the broader public.
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