Idol Brand Reputation Rankings: IVE Jang Wonyoung, BLACKPINK Jennie, BLACKPINK Rosé

The results of big data analysis for the girl group member brand reputation rankings for March 2026 reveal that IVE’s Jang Wonyoung ranked 1st, followed by BLACKPINK’s Jennie in 2nd place, and BLACKPINK’s Rosé in 3rd place.

The Korea Corporate Reputation Research Institute extracted 118,074,952 brand big data points from 730 girl group members between February 15, 2026, and March 15, 2026, to analyze the girl group member brand reputation for March 2026. The brand reputation index was analyzed using the participation index, media index, communication index, and community index, based on consumer behavior analysis of girl group member brands. This represents a 1.95% increase compared to the 115,821,066 brand big data points from February.

The brand reputation index is created through brand big data analysis, based on the finding that consumers’ online habits significantly impact brand consumption. Through girl group member brand reputation analysis, it is possible to measure positive/negative evaluations, media interest, and consumer interest and communication volume for girl group member brands. The girl group member brand reputation analysis also includes brand value evaluation analysis, which measures brand influence.

The top 30 girl group member brand reputation rankings for March 2026 are: IVE Jang Wonyoung, BLACKPINK Jennie, BLACKPINK Rosé, BLACKPINK Lisa, IVE An Yujin, BLACKPINK Jisoo, Girls’ Generation Taeyeon, aespa Karina, aespa Winter, Girls’ Generation Sooyoung, Oh My Girl Mimi, LE SSERAFIM Kim Chaewon, ILLIT Wonhee, Girls’ Generation Yoona, IVE Liz, MAMAMOO Hwasa, cignature Jiwon, IVE Rei, aespa Ningning, Red Velvet Joy, TWICE Nayeon, NMIXX Sullyoon, TWICE Dahyun, IVE Lee Seo, Red Velvet Seulgi, IVE Gaeul, TWICE Jihyo, Red Velvet Irene, Red Velvet Wendy, and TWICE Sana.

IVE’s Jang Wonyoung, who ranked 1st in girl group member brand reputation, was analyzed to have a brand reputation index of 9,160,195, with a participation index of 1,363,721, a media index of 1,288,556, a communication index of 2,647,411, and a community index of 3,860,508. Compared to the brand reputation index of 7,395,996 in February, this represents a 23.85% increase.

BLACKPINK’s Jennie ranked 2nd with a brand reputation index of 8,053,243, calculated from a participation index of 755,885, a media index of 756,115, a communication index of 2,252,753, and a community index of 4,288,490. This shows a 2.59% increase compared to the February brand reputation index of 7,849,623.

BLACKPINK’s Rosé secured 3rd place with a brand reputation index of 5,477,874, derived from a participation index of 445,868, a media index of 453,271, a communication index of 1,629,455, and a community index of 2,949,279. This is a slight decrease of 1.63% from her February brand reputation index of 5,568,381.

BLACKPINK’s Lisa was ranked 4th with a brand reputation index of 4,179,400, resulting from a participation index of 226,036, a media index of 249,649, a communication index of 1,293,066, and a community index of 2,410,650. This represents a 29.63% decrease compared to the February brand reputation index of 5,938,785.

IVE’s An Yujin was ranked 5th with a brand reputation index of 3,723,969, calculated from a participation index of 857,538, a media index of 829,783, a communication index of 1,034,101, and a community index of 1,002,547. This represents a 10.41% decrease compared to the February brand reputation index of 4,156,719.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, “As a result of the brand big data analysis for girl group member brand reputation in March 2026, IVE’s Jang Wonyoung’s brand ranked 1st. When analyzing the girl group member brand category, there was a 1.95% increase compared to the 115,821,066 girl group member brand big data points in February. Looking at the detailed analysis, brand consumption decreased by 15.08%, brand issues decreased by 11.49%, brand communication increased by 11.30%, and brand spread increased by 6.19%.”

He continued, “In March 2026, IVE’s Jang Wonyoung’s brand, which ranked 1st in girl group member brand reputation, showed high scores in link analysis for ‘distinctive,’ ‘modeling,’ and ‘advertising,’ and in keyword analysis, ‘black hole,’ ‘8,’ and ‘Wonyoung-esque thinking’ were highly analyzed. In positive/negative ratio analysis, the positive ratio was analyzed to be 93.70%.”

The top 100 girl group member brand reputation rankings for March 2026 are: IVE Jang Wonyoung, BLACKPINK Jennie, BLACKPINK Rosé, BLACKPINK Lisa, IVE An Yujin, BLACKPINK Jisoo, Girls’ Generation Taeyeon, aespa Karina, aespa Winter, Girls’ Generation Sooyoung, Oh My Girl Mimi, LE SSERAFIM Kim Chaewon, ILLIT Wonhee, Girls’ Generation Yoona, IVE Liz, MAMAMOO Hwasa, cignature Jiwon, IVE Rei, aespa Ningning, Red Velvet Joy, TWICE Nayeon, NMIXX Sullyoon, TWICE Dahyun, IVE Lee Seo, Red Velvet Seulgi, IVE Gaeul, TWICE Jihyo, Red Velvet Irene, Red Velvet Wendy, TWICE Sana, TWICE Jeongyeon, TWICE Mina, aespa Giselle, Oh My Girl YooA, KISS OF LIFE Natty, Apink Jung Eunji, LE SSERAFIM Kazuha, ITZY Yuna, Lovelyz Mijoo, Apink Yoon Bomi, TWICE Chaeyoung, EXID Hani, Apink Son Naeun, LE SSERAFIM Sakura, LE SSERAFIM Heo Yunjin, Oh My Girl Arin, Oh My Girl Hyojung, ITZY Ryujin, Apink Park Chorong, Kiki Haeum, Apink Kim Namjoo, Apink Oh Hayoung, fromis_9 Lee Chaeyoung, NMIXX Lily, LE SSERAFIM Hong Eunchae, Hatz to Hertz Jiu, Hatz to Hertz Ian, MAMAMOO Solar, Girl’s Day Yura, ILLIT Minju, fromis_9 Baek Jiheon, fromis_9 Song Hayoung, BABYMONSTER Ruka, NMIXX Jiwoo, Girl’s Day Minah, NMIXX Haewon, Oh My Girl Seunghee, fromis_9 Park Jiwon, MAMAMOO Moonbyul, BABYMONSTER Asa, WJSN Dayoung, BABYMONSTER Rami, FIFTY FIFTY Yewon, ITZY Chaeryeong, BABYMONSTER Ahyeon, Hatz to Hertz Stella, WJSN Bona, Red Velvet Yeri, fromis_9 Lee Nagyung, Hatz to Hertz Yuha, Hatz to Hertz Eina, NMIXX Bae, MAMAMOO Wheein, NMIXX Kyujin, Oh My Girl Yubin, WJSN Seola, Kiki Kiya, Oh My Girl Jiho, BABYMONSTER Rora, WJSN Soobin, Myao Anna, WJSN Dawon, Girl’s Day Sojin, Hatz to Hertz Carmen, ITZY Yeji, ITZY Lia, WJSN Luda, ILLIT Moka, WJSN Exy, and Hatz to Hertz Jueun.