HiteJinro announced the opening of Jinro Pocha Melbourne on February 27th, aiming to increase brand accessibility and promote soju culture. This unique space is designed to replicate a traditional Korean “pocha” (street food stall), featuring iconic Jinro toad figurines and exclusive, limited-edition merchandise. The menu highlights include Jinro soju, Terra beer, and a diverse selection of specialty highballs and innovative cocktails.
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