Brand Reputation Rankings for Advertising Models – March 2026
The brand reputation rankings for advertising models in March 2026, based on big data analysis, revealed that BTS (방탄소년단) ranked first, followed by BLACKPINK and Lim Young-woong.
The Korea Corporate Reputation Research Institute measured the brand reputation index by analyzing 40,956,804 advertising model brand big data pieces from February 5, 2026, to March 5, 2026, through consumer behavior analysis. The index includes participation, media, communication, and community indices. This represents a 16.51% increase compared to the 35,152,936 pieces of advertising model brand big data from February.
The brand reputation index is created through brand big data analysis, reflecting the significant influence of consumers’ online habits on brand consumption. Analyzing advertising model brand reputation allows for measuring consumer relationships, positive/negative evaluations, media interest, and the amount of consumer interest and communication related to advertising model brands.
Advertising model brand reputation analysis involves analyzing the relationship between advertising model brands and consumers using a big data reputation algorithm, targeting brands in the top ranks of brand reputation. The detailed indicators of the advertising model brand reputation index include weighting for advertising channels.
The top 30 advertising model brand reputation rankings for March 2026 are: BTS, BLACKPINK, Lim Young-woong, Son Heung-min, IVE, Lee Soo-ji, Park Jung-min, Yoo Jae-suk, Park Ji-hoon, Go Youn-jung, Yoo Hae-jin, Byeon Woo-seok, aespa, Park Shin-hye, Kim Yuna, Park Bo-gum, Gong Yoo, Jo Jung-suk, Jun Hyun-moo, Lee Chan-won, Koo Kyo-hwan, Kiki, Lee Joon-hyuk, Faker, Yoo Ji-tae, Kim Jong-kook, Kim Go-eun, Lee Byung-hun, Choo Sung-hoon, and Kim Hye-yoon.
The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which ranked first in advertising model brand reputation, was analyzed to have a brand reputation index of 2,876,385, with a participation index of 270,875, a media index of 297,191, a communication index of 705,644, and a community index of 1,602,675. This represents an 80.90% increase compared to the brand reputation index of 1,590,057 in February.
The BLACKPINK (Jisoo, Jennie, Rosé, Lisa) brand ranked second with a brand reputation index of 2,017,427, with a participation index of 146,238, a media index of 199,171, a communication index of 460,881, and a community index of 1,211,138. This represents a 99.72% increase compared to the brand reputation index of 1,010,136 in February.
The Lim Young-woong brand ranked third with a brand reputation index of 1,915,982, with a participation index of 172,598, a media index of 283,904, a communication index of 783,294, and a community index of 676,186. This represents a 50.56% increase compared to the brand reputation index of 1,272,569 in February.
The Son Heung-min brand ranked fourth with a brand reputation index of 1,786,281, with a participation index of 153,022, a media index of 188,652, a communication index of 921,395, and a community index of 523,212. This represents a 71.58% increase compared to the brand reputation index of 1,041,101 in February.
The IVE (An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Lee Seo) brand ranked fifth with a brand reputation index of 1,696,892, with a participation index of 91,485, a media index of 106,312, a communication index of 771,661, and a community index of 727,434. This represents a 15.44% increase compared to the brand reputation index of 1,469,888 in February.
Koo Chang-hwan, Director of the Korea Corporate Reputation Research Institute, commented, “In the March 2026 brand big data analysis of advertising model brand reputation, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) ranked first. Analyzing the advertising model brand category shows a 16.51% increase compared to the 35,152,936 pieces of advertising model brand big data from February. Detailed analysis reveals a 33.53% increase in brand consumption, a 9.92% increase in brand issues, a 15.40% increase in brand communication, and a 14.94% increase in brand diffusion.”
He further added, “In the link analysis of the BTS advertising brand, which ranked first in advertising model brand reputation in March 2026, ‘collaboration, performance, high interest’ were prominent, and in keyword analysis, ‘Arirang, Gwanghwamun, Gyeongbokgung’ were highly ranked. The positive ratio in the positive/negative ratio analysis of the BTS advertising brand was analyzed to be 91.90%.”
The March 2026 advertising model brand reputation survey included brand big data analysis for BTS, BLACKPINK, Lim Young-woong, Son Heung-min, IVE, Lee Soo-ji, Park Jung-min, Yoo Jae-suk, Park Ji-hoon, Go Youn-jung, Yoo Hae-jin, Byeon Woo-seok, aespa, Park Shin-hye, Kim Yuna, Park Bo-gum, Gong Yoo, Jo Jung-suk, Jun Hyun-moo, Lee Chan-won, Koo Kyo-hwan, Kiki, Lee Joon-hyuk, Faker, Yoo Ji-tae, Kim Jong-kook, Kim Go-eun, Lee Byung-hun, Choo Sung-hoon, Kim Hye-yoon, Lee Jung-jae, Lee Jung-hoo, Ma Dong-seok, Kim Yeon-kyung, TWICE, Oh My Girl, Jo In-sung, Jung Dong-won, Choo Young-woo, Jang Yoon-jung, Lee Joo-bin, Kim Hye-soo, Young Tak, Son Suk-ku, YoonA, Shin Dong-yup, Kim Yoo-jung, Kang Daniel, Lee Jung-hyun, Kim Tae-ri, Lee Hyo-ri, Kim Dong-hyun, SEVENTEEN, Hwang Jung-min, Shin Min-a, Hyun Bin, Lee Seo-jin, Son Ye-jin, Han Ji-min, Seo Jang-hoon, TWS, Kim Do-young, Jung Hae-in, Kim Woo-bin, Cha Joo-young, Tak Jae-hoon, Kim Jun-ho, LE SSERAFIM, Lee Jun-ho, Eom Tae-goo, Red Velvet, Ryu Hyun-jin, Jun Ji-hyun, Won Bin, Park Bo-young, Park Seo-joon, ILLIT, Lee Young-ae, Park Jae-bum, Ji Yae-eun, BIBI, Kang Ho-dong, Cha Seung-won, RIIZE, NCT, Ahn Jung-hwan, Lee Dong-wook, BABYMONSTER, Kim Jong-min, Park Eun-bin, Kim Hee-jae, Han Hyo-joo, Kang Dong-won, Song Ji-hyo, Lee Kyung-kyu, Hong Hyun-hee, Son Na-eun, Seo Hyun-jin, Moon Chae-won, and SHINee.
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