BLACKPINK Comeback Sparks YG Stock Surge: 8% Increase

Global K-Pop sensation BLACKPINK (Jisoo, Jennie, Rosé, Lisa) is making a highly anticipated comeback, and YG Entertainment (YG) is fueling the excitement surrounding their return.

BLACKPINK will release their 3rd mini-album, ‘DEADLINE,’ on February 27th at 2 PM KST. Following a massive world tour that solidified their global presence, this album, their first full group release in 3 years and 5 months, is expected to be a major event.

YG stated, “‘DEADLINE’ encapsulates BLACKPINK’s unforgettable peak moments and their brilliant present. Comprising five tracks spanning diverse styles and genres, it demonstrates their limitless musical evolution and sets the direction for the team’s future growth.”

“The ‘GO’ music video teaser depicts the members embarking on a voyage to space, navigating a raging sea and lava-filled lands. The overwhelming scale and captivating visuals have undoubtedly raised the anticipation of global music fans. Despite a hectic world tour schedule, they dedicated significant time and effort to enhance the album’s quality. This release is the culmination of the four members’ musical capabilities and their synergy as a team, promising to leave another significant mark on the global music scene. We ask for your support.”

Notably, on February 26th, the day before their comeback, BLACKPINK collaborated with the National Museum of Korea to host a surprise pre-listening session of the five new tracks from ‘DEADLINE,’ creating a unique intersection between cultural heritage and popular music. This marks the first time the National Museum of Korea has collaborated with an external IP. The National Museum of Korea, bathed in pink, created a spectacular scene, and the members’ participation as docents, providing explanations of eight national treasures in Korean, English, and Thai, was both unique and symbolic.

With BLACKPINK’s return shaping up to be an unprecedented comeback, the stock market is also reflecting a positive atmosphere, with a “YG boost” appearing. As of 10:30 AM KST on February 27th, YG Entertainment is trading at ₩77,400 on the KOSDAQ market, up ₩6,100 (8.56%) from the previous trading day. Furthermore, YG PLUS announced on the 26th that it recorded approximately ₩236 billion (approx. $180 million USD) in annual consolidated revenue, ₩32.3 billion in operating profit, and ₩23.6 billion in net profit last year, stating that “increased MD sales related to BLACKPINK’s world tour had a significant impact on the performance growth.”