Innocean Worldwide, a leading Korean advertising agency, has been recognized as the top creative agency in Korea and sixth in Asia in the 2025 Creative Rankings by Campaign Brief Asia, as announced on Monday.
The prestigious rankings evaluated 219 agencies across the Asia-Pacific region based on their achievements at 12 prominent global advertising award shows over the past two years. These included industry-leading festivals such as the Cannes Lions International Festival of Creativity, the New York Festivals Advertising Awards, and the Clio Awards, highlighting Innocean’s consistent excellence.
Innocean’s impressive performance, securing the number one spot in Korea and sixth in Asia, was significantly boosted by the success of “Night Fishing,” a groundbreaking branded short film created in collaboration with Hyundai Motor Company. This innovative project was filmed entirely using the built-in cameras of a Hyundai electric vehicle, showcasing Innocean’s creative ingenuity and ability to push boundaries.
The agency’s global network also contributed to the overall success. Notably, Innocean’s Indonesian office maintained its leading position as the number one creative agency in Indonesia for the second consecutive year, demonstrating the agency’s strong international presence and capabilities.
Individual accolades further solidify Innocean’s exceptional performance. Kim Jung-ah, Global CEO and Chief Creative Officer of Innocean, was ranked first in Korea and sixth in Asia among 2,885 creative professionals assessed – the largest pool ever evaluated by Campaign Brief Asia. Additionally, copywriter Yang Do-yu, art director Oh Eun-ha, and content producer Moon Na-ri achieved a three-way tie for first place domestically in their respective categories, highlighting the depth of talent within the agency.
“Receiving these prestigious international honors consecutively is incredibly meaningful,” stated Kim Jung-ah. “Beyond the awards themselves, this recognition will help elevate Korea’s creative standing on a global scale while simultaneously supporting the growth of our valued clients.”
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