BTS Ranks 1st, IVE 2nd, Lim Young-woong 3rd

The singer brand reputation for February 2026 has been analyzed using big data. BTS (Bangtan Sonyeondan) ranked first, followed by IVE in second place, and Lim Young-woong in third.

The Korea Corporate Reputation Research Institute analyzed 105,145,096 pieces of singer brand big data from January 21, 2026, to February 21, 2026. This analysis focused on consumer brand participation, media presence, communication, and community engagement. Compared to the 116,391,810 pieces of singer brand big data from January, there was a decrease of 9.66%.

The singer brand reputation index is an indicator analyzed by extracting singer brand big data that showcase music loved by consumers. Consumer behavior analysis categorizes this data into participation value, communication value, media value, and community value. A positive/negative ratio analysis and a reputation analysis algorithm are then applied. Through brand reputation analysis, it is possible to determine who is talking about the brand, where, how, how much, and why.

The top 30 singer brand reputation rankings for February 2026 are as follows: BTS, IVE, Lim Young-woong, BLACKPINK, Hwasa, WOODZ, EXO, DAY6, Kim Yong-bin, SEVENTEEN, Han Roro, AlphaDriveOne, Lee Chan-won, Stray Kids, TWS, aespa, BIGBANG, Jo Jjae-je, Kiki, Young Tak, TWICE, Jang Yoon-jeong, Jay Park, Park Ji-hyun, Park Seo-jin, Son Tae-jin, Cortellis, fromis_9, RIIZE, and Taeyeon.

BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), ranked first in singer brand reputation, had a participation index of 314,957, a media index of 2,174,760, a communication index of 2,587,880, and a community index of 3,344,635, resulting in a brand reputation index of 8,422,232. This represents a 13.67% increase compared to their brand reputation index of 7,409,314 in January.

IVE (Ahn Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Lee-seo) ranked second, with a participation index of 260,003, a media index of 1,704,418, a communication index of 1,809,655, and a community index of 2,322,208, resulting in a brand reputation index of 6,096,284. This is a 31.18% increase compared to their brand reputation index of 4,647,200 in January.

Lim Young-woong ranked third, with a participation index of 841,662, a media index of 1,515,745, a communication index of 1,480,917, and a community index of 1,370,362, resulting in a brand reputation index of 5,208,685. This is a 0.44% decrease compared to their brand reputation index of 5,231,902 in January.

BLACKPINK (Jisoo, Jennie, Rosé, Lisa) ranked fourth, with a participation index of 171,969, a media index of 721,123, a communication index of 1,253,124, and a community index of 1,453,081, resulting in a brand reputation index of 3,599,297. This is a 3.23% decrease compared to their brand reputation index of 3,719,454 in January.

Hwasa ranked fifth, with a participation index of 178,257, a media index of 682,006, a communication index of 1,276,330, and a community index of 1,219,566, resulting in a brand reputation index of 3,356,159. This is a 45.99% decrease compared to their brand reputation index of 6,213,487 in January.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, commented, “In the singer brand reputation analysis for February 2026, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) ranked first. Analyzing the singer brand category, there was a 9.66% decrease compared to the 116,391,810 pieces of singer brand big data from January. Detailed analysis shows a 15.69% decrease in brand consumption, a 5.31% decrease in brand issues, a 7.16% decrease in brand communication, and a 13.69% decrease in brand diffusion.”

He continued, “BTS, preparing for a performance at Gwanghwamun Square on March 20th, ranked first. IVE, making a comeback with intensity and sexiness, ranked second. Lim Young-woong, rising to a unique position with concerts focused on his fandom, ranked third. BLACKPINK, preparing a pink world with perfection, ranked fourth, and Hwasa, continuing her overwhelming popularity in the music scene, ranked fifth.”

The singer brand reputation survey for February 2026 was conducted using brand big data analysis of BTS, IVE, Lim Young-woong, BLACKPINK, Hwasa, WOODZ, EXO, DAY6, Kim Yong-bin, SEVENTEEN, Han Roro, AlphaDriveOne, Lee Chan-won, Stray Kids, TWS, aespa, BIGBANG, Jo Jjae-je, Kiki, Young Tak, TWICE, Jang Yoon-jeong, Jay Park, Park Ji-hyun, Park Seo-jin, Son Tae-jin, Cortellis, fromis_9, RIIZE, Taeyeon, Gaeko, Kang Daniel, ILLIT, Sung Si-kyung, Jung Dong-won, Solji, BIBI, Red Velvet, 10CM, IU, Wanna One, Kim Jun-su, Hats to Hearts, Jang Min-ho, Park Hyo-shin, Cho Yong-pil, Davichi, NCT, Lee Soo, Baekhyun, Park Jin-young, Zico, Na Hoon-a, Car, the garden, Vibe, LE SSERAFIM, Highlight, Noah Judah, Song Ga-in, BabyMonster, Kim Hee-jae, PSY, Yoonha, Lee Chang-sub, Jukjae, Oh My Girl, Roy Kim, MC the Max, NMIXX, Changmo, Ben, Jung Eun-ji, Lee Young-ji, FIFTY FIFTY, (G)I-DLE, WOODZ, Jannabi, Loco, Hwanhee, BOYNEXTDOOR, HyunA, Song Min-ho, Kang Mun-kyung, Tei, Son Bina, YooA, Epik High, Chungha, Crush, Lee Mujin, QWER, Im Chang-jung, Baek Yerin, Noel, Kyuhyun, Heize, Lee Seung-yoon, Baek Ji-young, Im Han-byul, and Jung Seung-hwan from January 21, 2026, to February 21, 2026.